We offer you the tool flexibility, the cost savings, and the platform trust you need to thrive in a saturated market.
Expand your client base without complications. Dedicate a project to each client and manage all their testing needs within this space. One Convert account is enough for your agency.
Clients unwilling to opt for annual contracts & exorbitant pricing? They’ll say yes to our sophisticated features, including the ability to create unlimited projects and test unlimited sub-domains, at affordable self-service rates.
One account does not mean messy reports and traffic allocation issues. You have the power to distribute account traffic between projects. Bill clients by test velocity and win their trust.
Shift an experiment in your agency account to your client’s stand-alone account. Or import projects from their set-up to yours. We’ve built our tool with agency migration needs in mind.
Agencies test to higher standards of rigor. We get that. Convert's sophisticated features suite includes SRM checks, collision prevention, both Frequentist and Bayesian stats engines (transparent & customizable).
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At Browser to Buyer we deliver 30%+ increases in conversion rates and revenue for clients around the world specializing in affiliate, lead generation, ecommerce and SaaS/subscription. We first started using Convert in 2016 and have built and run hundreds of tests using the tool. We originally selected Convert as it offers an outstanding feature set at a very reasonable price - and since then we have been hugely impressed.
In the 8 years we've worked with Convert, I've never wanted to consider another platform.
We build some very complex tests and the platform always offers the features we need. The support from the Convert team is incredible. Someone responds within minutes (at any time of day) and can actually solve problems and find answers. They don't give 'stock responses' - they take the time to really diagnose the issues (which are usually fairly obscure due to the type of tests we run!) and find solutions.
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Dave Gowans![]()
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I've been using Convert for a few years now and it’s become one of my favorite A/B testing tools. It's reliable and user-friendly, yet powerful enough to meet advanced needs. Both business stakeholders and developers appreciate its capabilities. As a Senior Experimentation Strategist, I work with a wide range of testing tools, and I can confidently say that Convert can be a strong and cost-effective alternative to many of them. That’s why I consistently recommend considering it when researching a new tool.
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Carlos T![]()
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Convert has been a go-to platform due to being friendly to our consulting firm and clients. For clients, the blend of price point and flexibility allowing contracts to be month-to-month reduces the barrier to entry. For us, it's a clean and easy to use UI and all the functionality needed to split traffic and measure results.
Managing tests is straightforward, between the clear test status signal, the filters to comb through the list, the ease of setting up custom goals, and insightful reports - the experience has been intuitive.
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Simon Girardin![]()
Experimentation experts believe Convert pays for itself.
Our balance of price-power-people (support) is so lucrative that it not only checks all the features boxes, it also allows agencies to own the cost of tooling - quite comfortably - without passing on more overhead to their clients.
Conversion Rate Experts has worked with clients in over 90 verticals, and 22 countries. Great conversion rate optimization relies on the marriage between know-how and tools. That’s why we use Convert Experiences.
Leveraging Convert’s platform we are able to regularly help dozens of companies improve their conversion rates by 20, 30, 50% or more. They have an extremely powerful solution for all your A/B testing and personalization needs and lead with a keen awareness of privacy by design.
Convert Experiences is, in my opinion, the best A/B testing software on the market right now. It is my go-to recommendation for any A/B testing requirement. First off, the support is top-notch. It is easy to get hold of senior developers. We are advanced A/B testers and Convert is the only piece of software that has the critical features like blink handling, advanced editing and breakdown of conversion patterns - that I have not been able to find anywhere else.
We often work with relatively small retailers who have grown rapidly with low technology costs. The fact that we can integrate Convert with Shopify Plus and test in such a short space of time, with relatively low capital outlay, is SUPER attractive to our core audience base. Moreover Convert’s support team are awesome—whether we’re sanity checking with George or Claudiu, or discussing audience configurations with Dionysia or Alex, we always get the support we and our clients need.
We’ve eliminated the kinks that plague other testing platforms, and the oversights by vendors that can negatively impact your agency’s reputation.
The less time you spend caught up in tool logistics and support tickets, the more you can experiment for your clients. We make this easy with 4x faster response, support agents who truly understand our tool, and the company value of always putting your needs first.
Privacy considerations are changing. At Convert we stay on top of privacy in analytics. We store no personal information in the default setting. And use only 1st party cookies for more accurate reporting.
A test that blinks is unacceptable. And you shouldn’t have to find workarounds. We’ve made sure that with our patent-pending SmartInsert™ Technology, flickering is minimized in your projects.
A/B testing tools come with similar features. We’ve chosen to make our values our differentiator. We are a Conscious Business - this means we only work with brands that make the world better! And you’ll like being associated with us in your networks.
We don't offer in-house optimization services. And we never will. We partner with agencies that use our tool and help them grow their business.
Convert Experiences is the only A/B testing tool in the market that doesn't charge extra for full-stack capabilities. We believe experimentation is incomplete, if you can't apply its principles across all your growth channels and motions. We've made our offering Full Stack - with server side experimentation (serve code and variations from your server, instead of relying on your traffic's browser), A/B testing across both web & apps, feature flagging & rollouts to build and release better products, faster. More to come!
Use data locked in your customer data platform (CDP) of choice to segment audiences and trigger tests.
We are proud of our QA widget. And testers love the convenience. It is a reliable way to switch previews, to check the health of the Convert tracking script installation, and to dive into real-time event streams of your controls and variants (via the Live Logs) - for efficient troubleshooting.
Use 9 goal templates to help gauge the success of your variants. Set up advanced goals with 40+ filter conditions. Or import goals from Google Analytics. Set scroll goals and click goals.
Precision in terms of when you should launch your experiments. Use our web & dynamic triggers to push changes live only when certain conditions (like element enters view port, element is clicked - among others) are met. Triggers - also referred to as manual activation in many tools - help eliminate noise and reach statistical significance faster.
Build tests directly in our JS editor—which gives you full acess to your site’s JS, jQuery and CSS. Plus, create tests based on JS event pushing, so you can track and account for user behavior.
Sources, channels, and geo-locations that underperform, don't need to stay that way. Segment off users by historical behavior, third party input using Data Sources, cookies, or JS events. And, give underperformers the boost they need.
In the end, it’s individuals who convert. So focus on the individual. Convert’s personalization features allow you to be more persuasive—matching specific pages to specific people with rich geo-targeting.
From CTR, AOV, RPV, to ROI—compare any of your KPIs with high confidence, and low costs. We stop tests at the right time: once they reach the capped visitors, statistical significance, or your fixed time window. So you save money, and can test something new.
What Test Methodology does Convert use?
Slice and dice your test data with ease after concluding your experiments. Identify segments like new/returning users, browsers used, devices used, campaigns clicked, and resident countriesfrom the audiences exposed to your variants. Take advantage of custom segments as well, so that no learning is lost.
Tackle anomalies head-on with both Winsorizing (adjusting outliers based on percentiles) and Capping (setting fixed limits). Whether you’re analyzing unpredictable traffic or refining high-stakes tests, this ensures reliable data.
And now? It works seamlessly across Shopify, APIs, and Webhooks—making outlier detection available everywhere.
Convert's Sequential Testing is designed to speed up A/B tests without sacrificing rigor. Powered by Asymptotic Confidence Sequences, it keeps the process of validation dynamic & responsive. You can evaluate A/B tests at any point during the run, making prompt and informed decisions. We help you manage error rates, despite check-ins.
Access both Frequentist and Bayesian options in every plan released in 2023. For Frequentist, get access to two-tails or one-tail Z-test and multiple comparison corrections like: Bonferroni and Sidak.These offer more view options while looking at test data, allowing Convert customers to get precise with p-values or to work with the Bayesian chance to win probability, depending on the nature of the experiment and its design.
Even big tech firms see Sample Ratio Mismatch creep into 6%-10% of their experiments. SRM (or the instance where the control & the variant in your experiment do not receive equal split of traffic) is such an important validity threat that most experts consider peeking for the purpose of detecting SRM an acceptable risk.
In Convert reports, you can now choose to be notified of SRM when it occurs.
Guessing when your test will reach completion is a thing of the past. With our new Live Duration Insights®️, you have real-time visibility into the progress of your primary metric of interest’s journey toward statistical significance.
Observations and the Knowledge Base work in tandem for test lifecycle management.
Use Observations to capture what inspires you to run tests. You can append meta data to your Observations, covering site area where potential tests will be run, metrics impacted, and even screenshots.
Once an Observation has informed a hypothesis and has been run as a test, it can be sent to the Knowledge Base in one click where it is stored to be filtered by the experiment result, learning, who proposed the idea and more.
Wisdom says don’t run simultaneous tests on the same page, or set of pages. Actual business decisions are taken based on risk/reward analysis. Often targeting the same page with two experiments might make sense in terms of expediting learning and avoiding opportunity costs. For the discerning tester, we have the collision prevention feature that prevents users bucketed in one experience from being exposed to a second (potentially) conflicting experience.
Transparency, security and compliance come to the forefront with the Convert Experiences Change History. This centralized stream of activity spans all projects in your account, controls and monitors access of information in the company and serves as an audit trail during incident reviews.
The secure, token-based Convert API lets you create new tests and experiences, retrieve and modify settings, and generate reports and overviews, without ever logging into the app.
Convenient for CRO agencies, organizations with a high testing velocity, and developers interested in bringing the abilities of Convert Experiences to their own ecosystem.
With BYOID you have the ability to randomize visitors/site traffic based on IDs from your own tech stack (and data platforms). You no longer use Convert’s IDs for bucketing users into experiences. This means you have more control over cookie persistence (it is tied to the persistence mandates that govern where/how the IDs are generated at your end). And you can also tie your own insights to test results more easily.
**Only available in Enterprise plans.
Dedicated spaces optimizers can use to deploy tests in different settings.
Each environment comes with its own tracking script. Launch tests on Staging for function-heavy QA. Or reserve an Environment each for rollouts and validation-first experiences like A/B tests & multivariate tests.
Download complete projects, with all their settings. Or choose to export only certain elements like complex goals & advanced audience targeting segments. These items are exported as JSON files which can then be integrated into new Convert accounts. This is a tool to standardize experimentation workflows and for agencies, to bring their unique process to blank accounts in mere seconds.
Complete control over who accesses your Convert Experiences account. Only allow members of your organization to log in with Single Sign-On that integrates with your existing authentication layers. Ditch messy passwords. Using your A/B testing tool got easier, yet more secure.
As a Convert Experiences user, making your site and your business better should be your only concern. That’s why we have a privacy roadmap and provisions, like no other.
Want to step outside the box with your testing? Want to open up our tool and see what it can do? We’ve built timely, easy to read and useful notifications right into the app. Get signaled about the privacy impact of turning on key features. Make good decisions. Keep your testing effective and compliant.
Something you know + something you have = unparalleled data security. That’s the premise for the Convert Experiences two-factor authentication as default on every plan. With this feature you add much needed layers of protection to your testing system. For further ease of use we also offer Single Sign-On (SSO) for specific plan levels to integrate with your existing authentication layers.
An enterprise plan feature, segregation completely isolates the data generated by your Convert Experiences account.
While all data is safe and separate in the Convert ecosystem, Segregation takes this buffer up a notch with the ability to allow multi-account management.
For example, large orgs with several offices in different locations can unlink data sets from each other, even if their projects sit in the same Convert account.
If you embody the same values as us, we can be so much more than just a tool. Our coveted Certified Partner Program is open to agencies that excel at using our platform, and want to grow with the Convert family. With benefits like beta access to new features, a dedicated certified agency manager, spotlight in our marketing initiatives, and proactive customer referrals, it’s a sure-fire way to increase business opportunities, influence, and visibility.
