Convert Experiences Roadmap

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Convert Experiences is one of the most capabilities-rich, highly-regarded, and affordable A/B testing tools in the world.

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Convert Signals™

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Release Quarter

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Convert Signals™ is a system powered by Convert Intelligence that tracks micro-frustrations on websites and combines them into patterns pointing to the presence of potential bugs, UX/UI glitches, and other technical issues.

Convert Signals™ offers a privacy-friendly selection of the most impactful issues in the form of session recordings at Locations and in Reports (by variation), helping you find key (but anonymous) user interface and usability problems per device, page zone and by other dimensions.

Hypothesis & Prioritization Launching in beta on 11th April 2025. Released Convert Signals™ is a system powered by Convert Intelligence that tracks micro-frustrations on websites and combines them into patterns pointing to the presence of potential bugs, UX/UI glitches, and other technical issues.

					Convert Signals™ offers a privacy-friendly selection of the most impactful issues in the form of session recordings at Locations and in Reports (by variation), helping you find key (but anonymous) user interface and usability problems per device, page zone and by other dimensions. Click image to enlarge

Remove Data From Report within Range

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When you've run an experiment but due to external factors, one or multiple days of data have been rendered unusable, this feature lets you manually remove a specific dataset from the experiment, keeping the rest intact.

Reporting & Analysis Q1, 2025 Released When you've run an experiment but due to external factors, one or multiple days of data have been rendered unusable, this feature lets you manually remove a specific dataset from the experiment, keeping the rest intact. Click image to enlarge

Version Control System for Convert’s Tracking Script

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Convert Experiences is ever-improving!

But that doesn’t mean you have no control over how the tracking script in your account is updated. With our Version Control System interface, you can choose to delay or pause fixes and patches -- for the Convert tracking script, with zero disruptions to your stable set-up.

Choose low activity periods or off times for your business to apply the patches.

Test & Account Management Q1, 2025 Released Convert Experiences is ever-improving!

					But that doesn’t mean you have no control over how the tracking script in your account is updated. With our Version Control System interface, you can choose to delay or pause fixes and patches -- for the Convert tracking script, with zero disruptions to your stable set-up.

					Choose low activity periods or off times for your business to apply the patches. Click image to enlarge

Multi-Arm Bandit (Auto-Allocate)

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Quick refresher: Multi-arm bandit isn’t a conventional A/B test. It is a reinforcement learning framework where more traffic is dynamically or automatically allocated to better performing variants, in real time, to maximize immediate gains.

Ideal for promotions and offers, where learning what worked may not be worth the trade-offs of hitting statistical significance, and quick, fast wins are preferred.

We’re giving you the option to choose from three MAB algorithms:

- Epsilon Greedy ⓘ - Thompson Sampling ⓘ - Upper Confidence Bound (UCB) ⓘ
Test & Account Management Q2, 2025 Released Automatically allocate site traffic to better-performing variants for optimal rewards. Click image to enlarge

Environments

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Dedicated spaces optimizers can use to deploy tests in different settings. Each environment comes with its own tracking script. Launch tests on Staging for function-heavy QA. Or reserve an Environment each for rollouts and validation-first experiences like A/B tests & multivariate tests.

Test & Account Management Q4 Released Dedicated spaces optimizers can use to deploy tests in different settings. Each environment comes with its own tracking script. Launch tests on Staging for function-heavy QA. Or reserve an Environment each for rollouts and validation-first experiences like A/B tests & multivariate tests. Click image to enlarge

Bulk Commands

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Activate, pause, archive, and unarchive experiences in bulk.

Test & Account Management Q4 Released Activate, pause, archive, and unarchive experiences in bulk. Click image to enlarge

Custom Domains (Automated)

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Test and personalize on customizable sub-domains under your main domain. Especially useful for Shopify stores that tend to have domains following the pattern: mystore.shopify.com

Test & Account Management Q4 Released Test and personalize on customizable sub-domains under your main domain. Especially useful for Shopify stores that tend to have domains following the pattern: mystore.shopify.com Click image to enlarge

QA Wizard/Widget

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A comprehensive overlay that integrates into the Convert Experiences Summary. This tool lets you switch from previewing control to variants, across devices, check on the health of your Convert installation (all the data you need to do so is available as a convenient summary) and leverage Live Logs to troubleshoot goals & tests in real-time.

Test & Account Management Q4, 2024 Released A comprehensive overlay that integrates into the Convert Experiences Summary. This tool lets you switch from previewing control to variants, across devices, check on the health of your Convert installation (all the data you need to do so is available as a convenient summary) and leverage Live Logs to troubleshoot goals & tests in real-time. Click image to enlarge

Dynamic Triggers

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A full complement of interactive triggers allowing experiments to be launched only when certain conditions are met.

Test & Account Management Q4, 2024 Released A full complement of interactive triggers allowing experiments to be launched only when certain conditions are met. Click image to enlarge

Import and Export Templates

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Download complete projects, with all their settings. Or choose to export only certain elements like complex goals & advanced audience targeting segments. These items are exported as JSON files which can then be integrated into new Convert accounts. This is a tool to standardize experimentation workflows and for agencies, to bring their unique process to blank accounts in mere seconds.

Test & Account Management Q4, 2024 Released Download complete projects, with all their settings. Or choose to export only certain elements like complex goals & advanced audience targeting segments. These items are exported as JSON files which can then be integrated into new Convert accounts. This is a tool to standardize experimentation workflows and for agencies, to bring their unique process to blank accounts in mere seconds. Click image to enlarge

Live Duration Insights®️

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Guessing when your test will reach completion is a thing of the past. With our new Live Duration Insights®️, you have real-time visibility into the progress of your primary metric of interest’s journey toward statistical significance.

Reporting & Analysis Q4, 2024 Released
Click image to enlarge

Bring Your Own ID

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With BYOID you have the ability to randomize visitors/site traffic based on IDs from your own tech stack (and data platforms). You no longer use Convert’s IDs for bucketing users into experiences. This means you have more control over cookie persistence (it is tied to the persistence mandates that govern where/how the IDs are generated at your end). And you can also tie your own insights to test results more easily.

Test & Account Management Q4, 2024 Released

Add Observations

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Integrated repository for test ideas (observations) that can be tagged to indicate area of the site where the potential test may run, metrics of interest, and more. Facilitates prioritization.

Hypothesis & Prioritization Q4, 2024 Released Integrated repository for test ideas (observations) that can be tagged to indicate area of the site where the potential test may run, metrics of interest, and more. Facilitates prioritization. Click image to enlarge

Knowledge Base

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Allows prolific testers to store observations that are tested as hypotheses in an easily accessible database. Leverage the learning locked in past tests. Filter tests by tags and with complete clarity around who proposed which idea and when.

Test & Account Management Q4, 2024 Released Allows prolific testers to store observations that are tested as hypotheses in an easily accessible database. Leverage the learning locked in past tests. Filter tests by tags and with complete clarity around who proposed which idea and when. Click image to enlarge

Remove Report Data

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Allows users to remove/delete data from a Convert Experiences report - either for specific dates or an entire duration, from within the app itself.

Test & Account Management Q4, 2024 Released Allows users to remove/delete data from a Convert Experiences report - either for specific dates or an entire duration, from within the app itself. Click image to enlarge

Variation Name Change in Summary

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Change Variation Names straight from the Summary.

Test & Account Management Q4, 2024 Released Change Variation Names straight from the Summary. Click image to enlarge

Onboarding Scheduler

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Directly schedule your onboarding with our expert team from within the app. Organize your account & testing plan, ASAP!

Test & Account Management Q4, 2024 Released Directly schedule your onboarding with our expert team from within the app. Organize your account & testing plan, ASAP! Click image to enlarge

Tax Information

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A section dedicated to Convert’s billing address & tax information.

Test & Account Management Q3, 2024 Released A section dedicated to Convert’s billing address & tax information. Click image to enlarge
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