Existing Optimizely Pricing & Features List.

Optimizely X Web Business plans come to approximately USD 63,700 for 10 million impressions, available up front. Whereas, the Optimizely X Web Enterprise variant can cost up to USD 113,100 for 10 million impressions, available up front. As is clear from the table above, all Optimizely products come with annual plans and have no monthly payment options.

No. All customers have to purchase annual plans.

The Optimizely X snippet loads on a site page and also runs the Project Javascript. The snippet is considered “activated” and triggers any time all the page targeting conditions (including the specified URL criteria) are met.

Upon this activation, Optimizely polls the experiments in the system using the specific page and evaluates whether an individual is qualified to enter the test and view the variants. Optimizely has claimed to reduce flickering in its testing solutions with the launch of Optimizely X. The verdict is still out on whether the performance has actually improved.

(--- Want to see what a truly flicker free tool looks like? See how Convert Experience has beaten the blink, for good ---)

Optimizely is an Enterprise tool.

Businesses that can commit upwards of USD 60,000 to an A/B testing solution in one go can consider Optimizely X.

However, with limits on integrations and key features like Multivariate tests and behavioral targeting, anything less than the Web Enterprise plan may in fact restrict innovative testing.

Optimizely has gone through multiple price revisions in the past couple of years. Optimizely X (the latest avatar of the solution) prices its plans based on the formula:

Cost of the Optimizely License ( this includes the cost of Impressions) + Cost of Services Rendered.

The license automatically renews every year. The impressions start at 10 million as a base and can go up to 25 million a year, beyond which increments come in blocks of at least 25 million impressions.

It is unclear what the “cost of services” covers.

Optimizely Classic was the original Optimizely platform, dedicated to A/B testing with some enhanced features that aided Conversion Rate Optimization.

Optimizely X takes the game to a whole new level. With modules like Optimizely X Web Experimentation, Optimizely X Web Personalization, Optimizely X Web Recommendation and Optimizely X Full Stack, you get the tools you need to run a highly advanced conversion rate optimization program, and conduct experiments on any code base you want (not just your website).

Optimizely limits integrations by plan.

The Optimizely X Essential & Business options have integrations with Google Analytics, Google Adwords, Clicktale and Adobe Analytics. The Enterprise variant supports integrations with solutions like BlueKai, Lotame, Demandbase and Lytics.

There are several integrations that are maintained by Optimizely technology partners. But these are limited to some 20 tools.

An integration with Shopify or Salesforce does not feature on the Optimizely site or in Optiverse (their learning hub).