Pick the challenges your experimentation program should conquer. With features like multi-page split tests, hybrid tests, 90+ integrations and more.
Explore Split Testing In Trial **Start 15-day free trialSplit testing is the compass that points you in the direction of experiences to optimize. Split testing is the backbone of innovation in your business. Why not do it on a platform that testers have loved using for more than 10 years.
Ideally each change you make to your site should go through your A/B testing machine. In the real world, you split test the older version of your site against your shiny new design to understand the impact on metrics that matter.
Your store theme can make or break your buyers’ experience. It’s the difference between added to cart and bounced from page. It’s also notoriously difficult to quantify for performance. Split testing is a good start.
Go beyond adding and removing trust symbols. How about changing the way your checkout behaves? How about testing checkout apps and customization? This is possible, with split testing.
Got a breakthrough you know will improve sign-ups, boost revenue or make retention a reality? Create a Minimum Viable version of your brainwave and split test it against the original. If the numbers you want to move, actually move, you have a data driven case for the C-suite. Split testing will vouch for your “best ideas”.
Split URL testing isn’t meant for headline swaps and button color changes. You crave to conduct sweeping, strategic experiments with it. We let you do that.
With plans starting at USD $299/month.
For the perfectionists and last minute planners. We got your back. Your split test candidates could do with some style tweaks right? Don’t go running to Dev. Apply changes to the experiences by running a Deploy on top of a split URL test. The best part? Deploys are drag and drop. You’ll get it done all on your own.
Need multiple (original) URLs to point to a host of variations? While passing query parameters along the way.
This complex scenario is possible with Convert Experiences.
Split tests are about going broad in scope. And accurate in targeting. We give you an advanced drag & drop targeting engine where you can mix and match 40+ filters to create segments by:
Split URL tests demand exhaustive monitoring. Since so many new inputs are introduced, all at the same time, you should not only track a primary KPI, but also secondary goals, and guardrails to ensure nothing is broken by the interventions.
We don’t know the specs of your tech stack. But from simple to downright scary, whatever you’ve got going on behind the scenes, Convert Experiences can work with it.
We aren't afraid of a little competition.
Compare Convert's feature set to
VWO, Google Optimize, Optimizely, AB Tasty, Amplitude, Qubit and more
For two reasons - one, they are just so visual and comprehensible. And two - cause you’re seeing great results by testing more, better, faster.
Go ahead, peek at a sample reportThe features and support are only part of the story.
In today's market tech is duplicated.
That's why we are betting on who we are to set us apart.
Convert is a Conscious Business.
This means we only work with companies that do not cause harm to the planet, don't spread hate and divisiveness, and do not suppress the rights and freedom of under-served communities.
Most importantly, we put our money where our mouth is.
We are the only Climate Neutral certified A/B testing tool out there.And a portion of our monthly revenue goes towards our goal of being 100x climate positive.
So if partnering with a fun, async and “remote since 2010” team of passionate purpose driven individuals sounds like your thing, sign up for a custom demo.
We Create Ungated A/B Testing Resources with Industry Experts.
For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. After all, this is where potential customers make the decision to add an item to their cart. As such, it's important to ensure that the product detail page is as effective as possible and has all…
Read PostGuessing is not a sound business practice. If you’ve been around the eCommerce block for a while, you’ve seen the evidence. So, when it comes to your Shopify product pages, the moneymakers of your online store, your growth strategy has to take a scientific approach. Even when you use best practices or the "secret weapon"…
Read PostIf you want your website to perform better, you need to understand your audience. What they want, when they want it, and how to provide it in the best way possible. That’s where testing comes in. Whether you’re looking for your first split-testing tool to use or already running tests and looking to switch to…
Read PostWhat is Split URL testing?
A split test or a split URL test is often used interchangeably with an A/B test. This isn’t wholly accurate. While you would still compare two different versions of an element or an asset, in split testing the beauty lies in the simple execution and broad scope.
Here’s why.
In a split URL test, in most cases, your A/B testing tool is in charge of splitting traffic between two URLs that already exist on your site. Some examples include:
What this means is the A/B testing tool is mostly exempt from manipulating the code and CSS of your website. That part is taken care of by your development team.
Yes, the variant pitched against the original may not be a high fidelity, fully functional version of the change you wish to see later down the line. But its delivery isn’t restricted to the code editor of your experimentation platform.
Split testing is thus more strategic. Think of it as a compass, pointing you in the direction of paths and experiences that are worth thinking granularly about and optimizing iteratively.
Another factor here is the scope of the experiment. If your old site competes against your newly redesigned website, you aren’t interested in minute 1% conversion lifts. You know there is a change. One that is likely to alter traffic response.
This is why you can use a wider net in statistical terms and go with a high MDE (Minimum Detectable Effect). This means, given the same traffic, your split tests will usually conclude faster than a more nuanced A/B test, as the lift will usually be stronger in either direction.
When should I use split testing and when can I opt for A/B tests?
Let’s keep this simple.
Use split testing when you aren’t interested in barely detectable shifts. When you know you’ve made a significant change to the status quo and you wish to see how the buyer response pendulum will swing.
Use A/B testing when you want to have a direct causal relationship between the change and the outcome. Many optimizers recommend adjusting only 1 element in an A/B test, so that with an adequate confidence level and the right sample size, you can be quite sure of the fact that your idea (the hypothesis) has indeed moved the needle – either positively or negatively. And the observed effect is not random noise.
While split testing helps you efficiently discard or adopt approaches, A/B testing is your reliable channel to finesse an approach and take it to the next level, learning about what works for your audience along the way.
Does split testing affect SEO?
Not if you conduct your split tests the right way.
To better understand the risks, let’s talk about cloaking.
Cloaking content was mentioned in the early days of search engines (around 1990s). In those days, SEO was all about keyword stuffing. So SEO agencies would display a page full of keywords when a search engine bot visited to crawl / index the page.
While if a user visited the same page, they displayed the default (normal) version. This strategy of keyword stuffing used to work like wonders so naturally search engines started devising clever ways to detect and penalize such cloaking. But thanks to Google’s PageRank algorithm, keyword stuffing no longer works.
But you still have to be mindful of the following when you redirect your traffic to your variant.