We have audience presets. But don’t play small when you can dive into our advanced targeting engine with 40+ stackable filters, and the flexibility to use data locked in 3rd party systems.
If you’re here, you know experiment design can make or break your test.
The intervention is halfway down the page. Should you target every visitor to this URL? Or only the ones who scroll past the 40% mark? How will this impact your post-test analysis?
Your VIP buyers ended up seeing the Control. They spent a lot of money. And now your metric of interest - revenue - says the original wins. Is this accurate?
These are just some of the curve balls A/B testing throws your way.
When you do figure out the solution, you shouldn’t be restricted by the rigidity of your experimentation platform.
Convert Experiences’ targeting engine is ideal for complex use cases.
Simplify them with features like segments based on triggered goals and 3rd party data sources - just to name a few.
So you want to price test the latest collection. But there’s a problem. If visitors from Google Shopping see a price point that doesn’t match Google Ads, then you may run up a penalty.
Avoid this. Use Convert’s Source Name UTM campaign filter to bucket out Google Shopping traffic.
Show your latest free trial form but only to traffic that’s already viewed the Pricing page! Write up a cookie, and target it.
Optimizing seasonal or specific use products? Test on transient demand. Target visitors by weather conditions.
It’s easy to segment out folks who complete relevant goals, and then target them with your experiments.
Wish to target people logged into your site? Tweaking loyalty program messaging? Restrict the experiments to folks who are, in fact, part of your program.
Possible.. thanks to JS Condition targeting.
Over the top powerful Javascript enabled targeting. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
![Ken Hanson]()
Ken HansonGrowth Lead, Modern Message
The features and support are only part of the story.
In today’s market tech is duplicated.
That's why we are betting on who we are to set us apart.
Convert is a Conscious Business.
This means we only work with companies that do not cause harm to the planet, don’t spread hate and divisiveness, and do not suppress the rights and freedom of under-served communities.
Most importantly, we put our money where our mouth is.
We are the only Climate Neutral certified A/B testing tool out there.
And a portion of our monthly revenue goes towards our goal of being 100x climate positive.
So if partnering with a fun, async and “remote since 2010” team of passionate purpose driven individuals sounds like your thing, sign up for a Deploy free trial.
We Create Ungated A/B Testing Resources with Industry Experts.
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