A/B Testing Goals: 9 Goal Templates and Scores of Custom Goals

More is More When It Comes to A/B Test Objectives.

We’re all for not cherry picking winners. And yes, if you track too many things, you run the risk of seeing an uplift in metrics that don’t matter.

But this isn’t what stymies most experimentation programs.

Following closely on the coat-tails of a lack of understanding needed to set a metrics strategy, it is ridiculously prohibitive caps on goals tracked - either in number, or in type!

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Inability to track goals across the funnel. Page-level testing can only get you so far.

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Pre-configured goals are great. But when you want to move beyond templates for basics like clicking page elements, the frustration of needing to access advanced options (and failing) is real.

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Goals are often hard to conceptualize, and even harder to translate into tangible settings. Add to that clunky UIs, and it’s no wonder that very few A/B testing platforms pride themselves on the variety or sophistication of their goals.

Convert Experiences is Built Differently

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Up to 50 Active Goals per project. More than enough to cover your outcome metrics, your driver metrics, your guardrails, and properly defined Overall Evaluation Criterion (OECs).

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Advanced Goals Engine. Leverage 40+ filters that can be stacked together to define and track the most complex user actions and intents.

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Simple Templates Drop Down and a Drag & Drop Advanced Goals Engine. Don’t break a sweat. Just break the barriers of what you thought you could track.

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Convert Experiences Has 9 Goal Types To Serve Limitless Possibilities.

Page Visits

Track visits to a specific page to trigger goals.

Revenue

Track revenue generated to fire a goal. Supplement simple upstream actions with downstream impact.

Link Clicks

Fire a goal when audiences click a link on specific pages, or anywhere across the entire site.

Form Submissions

The most common goal type - fire one when audiences submit a form, either on defined pages, or anywhere across the site.

Element Interactions

Track interactions with site elements and capture this behavior as a goal.

Javascript Trigger

Track any action as a goal by adding a snippet of custom code to target landing pages. Ideal for post-conversion/thank you page tracking.

Scroll Depth

Give nuance to the engagement on your site. Track scroll depth and fire a goal when audiences go past a certain percentage.

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Advanced Goals Engine

40+ filters across categories like site content viewed, traffic source and campaign, visitor data, systems used, and complex page tags. Stack in unlimited combinations to track granular actions, and keep up with the messy buyer’s journeys that are the norm today.

Users Most Likely to Recommend Small Business

Google Analytics Goal Import

Import Google Analytics goals you’ve already been tracking and use them to call winners in the Convert Experiences ecosystem. Done and dusted in a few mouse clicks.

Convert Experiences is, in my opinion, the best A/B testing software on the market right now. It is my go-to recommendation for any A/B testing requirement. First off, the support is top-notch. It is easy to get hold of senior developers. We are advanced A/B testers and Convert is the only piece of software that has the critical features like blink handling, advanced editing and breakdown of conversion patterns - that I have not been able to find anywhere else.

Francis Teo

Director & Lead Consultant

First and foremost, Convert Experiences is easy to use. There is barely any flicker compared to the tools we have used in the past. We get more features/functionality for our money with advanced provisions like the Javascript triggering of experiments. Finally the support team is quick and thorough. Give it a free trial and see for yourself.

Lee Preston

Conversion Optimisation Consultant

There are so many features that we love, like: The frontend Javascript-based tests are very easy to setup and run, with some of our simpler tests going up in 30mins or less. The backend tests (though a little more time consuming) allow for greater flexibility and utility for testing larger UI/UX changes. Built in audiences make it easy for us to capture mobile vs desktop users or even only test during weekdays or business hours, Customizeable goals allow us to set up our tests to give relevant data about what our AB test is trying to achieve. The data captured is easy to read and gives us the assurance that what we are testing is/isn't moving us towards our goals.

Abby R

Co-Founder and CMO
Via G2 Crowd

When we first started to look into Convert.com we were having issues with the "flicker" effect in some of our tests. We were used to running tests with Google Optimise and we had worked on VWO. We've now been using Convert.com and we think it's one of the best tools around. It's flexible from a development point and the goals are easy to set up and unlimited, the reporting is great for clients, and the support is always friendly and helpful.

Adrian G

Owner
Via G2 Crowd

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Testers Execute These Tasks.
Convert Experiences Makes Them Easy.

Capture Downstream Impact:

The whole discussion around CRO and the pertinence of its name comes from an obsession with conversion rate - a snapshot in time. Sometimes experiments can’t allow tracking downstream actions because of delays and lag.

But when it is possible, Convert Experiences is onboard with you.

Check data in 3rd party systems (your CRM) and correlate high intent signals like demo requests or CLTV with easy to track actions like form submissions.

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Call Winners Based On Status:

Optimizing for app logins? Optimizing for downloads?

Set a cookie denoting the status of your audience members, and track it’s presence in response to your interventions.

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Test Bottom-Line Impact Of New Features:

Introduced a new widget on your website? Added a new video?

Compound element interactions with revenue generated to go beyond “in the moment” insights. Understand what truly moves the needle for your audiences.

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Testing on a Shopify Store?

Try Our Custom App For Error-Free Revenue Tracking.

Track Complex Buyer Journeys. Respect Your Experimentation Program’s Focus.

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A/B Testing Goals

More is More When It Comes to A/B Test Objectives.

Convert Experiences is Built Differently

Convert Experiences Has 9 Goal Types To Serve Limitless Possibilities.

Advanced Goals Engine

Google Analytics Goal Import

Testers Execute These Tasks.
Convert Experiences Makes Them Easy.

Testing on a Shopify Store?

Just Browsing? No Problem.

How to Present Shopify Metrics in an A/B Testing Report to Provide Clear Value

The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

7 Key Steps to Learning & Improving From Your A/B Test Results

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For CRO Agencies

Resources

Company

A/B Testing Goals

More is More When It Comes to A/B Test Objectives.

Convert Experiences is Built Differently

Convert Experiences Has 9 Goal Types To Serve Limitless Possibilities.

Advanced Goals Engine

Google Analytics Goal Import

Testers Execute These Tasks. Convert Experiences Makes Them Easy.

Testing on a Shopify Store?

Just Browsing? No Problem.

How to Present Shopify Metrics in an A/B Testing Report to Provide Clear Value

The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

7 Key Steps to Learning & Improving From Your A/B Test Results

Testers Execute These Tasks.
Convert Experiences Makes Them Easy.