We Are Convert. We Care About Your Business, Our Planet & The People Who Call It Home

Companies should drive massive (positive) change.

We do our bit:

Accepting only other conscious businesses as customers. Read our Non-Aligned Customers Policy
Donating 8% of our top line revenue to afforestation initiatives with TIST
Donating 2% of our top line revenue to Stripe Climate and
Being Climate Neutral Certified
Building a team that’s powered by 30% women & 60% people of color

Cleaning up the Kotor Bay beach, together.

For me being Conscious is about being intentional. We strive to act with purpose at every level. Whether that's about how we speak to each other, give feedback, make decisions or take action. Acting as a conscious business means we have thought of others and have an awareness of the world around us — and we care about that through our actions; privacy, the planet, gender equity, inclusion.

Morgan Legge,
Conscious Business, Convert

Hakahana Elderly & Children Project

A Conscious Business is conscious of its team’s wellbeing. I focus on nurturing members on their unique, individual journeys. Values like happiness and personal growth are just as important as our KPIs. Having Converters happy, and growing and chipping in their piece is of utmost importance. We walk our talk of #TeamOverTools by valuing how different PoVs from our team can see and solve a problem - faster and better.

Dennis van der Heijden,
Co-Founder, Convert

Designing products with built-in privacy isn’t just about regulations (like GDPR, CCPA, VCDPA); it also happens to be about taking the moral high ground. At Convert we’ve led the conversation on privacy in analytics & testing from Day 1. We’ve built a robust Privacy First tool by giving our customers control of their own data and holding ourselves accountable to taking care of them.

Dionysia Kontotasiou,
Head of Integrations / Data Privacy and Information Security Officer

Parque La Ceiba renovation by the Convert team in 2017

Finances haven’t always integrated with being Conscious. We’ve changed that at Convert. For me it’s all about prioritizing and funding initiatives that truly support our purpose of building great experiences for our users and the future. It’s challenging and unique. And I love the responsibility.

Marlon Jansz,
Head of Strategic & Daily Finance, Convert

Being Conscious in “digital marketing” is a no-brainer. It means embracing vulnerability and transparency, even if the market is gating everything. It means creating content for real user queries. And most importantly, it means collecting and processing data solely to help our community access the information it needs to move forward. Nothing more.

Trina Moitra,
Chief Marketing Officer, Convert.

Monthly Certificate Tree Planting, July 2024

Monthly Certificate Tree Planting, June 2024

Monthly Certificate Tree Planting, May 2024

Our latest Tree Planting certificates

Convert is Building a Community of Businesses & Individuals Who Care. Here’s How.

We only work with other Conscious Businesses. Period.

The Convert Experiences script does not run on sites that spread hate, divisiveness, prejudice, and violence.

We put each lead we acquire through a comprehensive Conscious Business check that covers several criteria.

Why We Turned Down 100K USD

✅

STEP 1

Demo is requested or trial is started.

🔎

STEP 2

Convert’s Conscious Business team reviews the brand, its ethics, and philosophies.

🕊️

STEP 3

We only move forward with orgs that display deep respect for our planet & its people.

💚

STEP 4

We don’t tolerate divisiveness, hate speech, biased takes, animal cruelty, and gun support.

Explore Our Conscious Business Policy

From the beginning Convert has been a massive supporter of the Women in Experimentation (WiE) community. They've gone above and beyond to campaign what we are doing and make the impact bigger, from supporting and leading an initiative to help new female voices start growing their personal brand to running together conference (WiE Summit 2024) that had 70% female speakers, 60% speakers of color, representatives from 4 continents and was delivered to a worldwide audience (for free!). That is why I love partnering with them. Rather than the typical checkbox approach to DEI that some companies have, they really walk the walk and have helped the WiE community grow from 500 to over 1,000 members.

Daphne Tideman
Growth consultant, Co-founder, Women in Experimentation

23331

Trees Planted

Working For the Greater Good?

We offer special discounts to NGOs. Please get in touch with us at sales@convert.com to talk about your optimization requirements and to join our ecosystem of Conscious Businesses.

Dennis van der Heijden (CEO) & Claudiu Rogoveanu (CTO) of Convert getting hands-on with conservation efforts (Kotor Bay)

Saving the Planet is Everyone’s Business.

At Convert, profits aren’t the priority—sustainability is.

We're driven to leave an altruistic legacy by embedding eco-conscious

into everything we do.

10% of Top Line Revenue to Conservation Initiatives

We don’t hold back. We don’t fudge semantics.

10% of the dollars Convert brings in go straight to afforestation projects (with TIST) and green drives by established brands like Stripe and Patagonia.

10% of Top Line Revenue to Conservation Initiatives

Harmony Through Diversity

We firmly believe that varied perspectives can solve problems faster, more efficiently and with greater empathy than tired and one-dimensional thinking.

We encourage hiring from around the globe -- focusing on women, people of color, minorities, and diverse segments.

This is not only a way to help Convert be the best business it can be, it is also equitable distribution of resources and placing agents of good (through our values and shared interests) all over the world.

Converters log in from over 23 countries … and counting!

Traveling Responsibly

Convert's fully remote, and though we love our meet-ups, we've implemented an ongoing project to reduce our members' carbon footprint, recognizing how travel contributes to emissions.

Conscious Ops

Our servers are carbon neutral. We incentivize team members to buy refurbished equipment instead of new items.

Love What We Stand For? Join Forces with Convert.

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Where is Convert Headed?

Towards being 100x Carbon Negative. This means Convert will take away more emissions from the atmosphere, than it adds through its operations. We also want to plant 1,178,600 trees so that the next generation can walk in shade between Montreal and Cancun - two locations that have left a big impact on what Convert is and does.

Our Legacy of Good.

Convert’s Welfare Projects Catalogue.

Coco’s Animal Welfare

Convert donated to spay and neuter street animals. This prevents overpopulation and the inevitable mistreatment that follows.

Helps International

Convert made ongoing contributions to the ONIL stove program. These stoves are a climate positive alternative to open fires and reduce wood usage by up to 70%.

Park La Ceiba

Converters rolled up their sleeves and got to work rebuilding this hub of the local Cancun community. Jungle plants were used to create an oasis that gives shade from the sun.

Ada’s List Conference

Women are under-represented in tech and in SaaS. Convert donated funds and distributed tickets to the Ada’s List Conference which is key in connecting women in digital.

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