We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
It’s Monday morning and you’ve got a lot on your plate. The sales over the weekend were not that great. The last promotion did OK, but it should have done better. Will the new campaigns be ready to go on time? What else do you need to do to hit the numbers this week? You...
Today I wrote a blog on ConversionXL about what we learned from A/B tests performed on the A/B testing suite Convert Experiments. Here a short quote from that article. It’s only after collecting and analyzing as much research as possible, and doing some basic hypothesis testing with wireframes, do...
Take a look at this weeks, WhichTestWon case study. Xero Shoes tried and header test with trust seals and a big clean-up on the header of their Ecommerce website. We talked about conversion rates on trust seals a couple of days ago and we know from heatmap studies that...
What is Conversion Marketing? Conversion marketing is an eCommerce phrase that is used to describe the act of converting site visitors into paying customers. In the webinar, Dennis van der Heijden along with Matt Dombrow share their knowledge and experience in this particular area with the webinar participants. They talk...
Have you ever heard of the call tracking feature dynamic number insertion? If you haven’t, it’s not a big deal, because not many online marketing agencies have and use it combined with A/B testing to push their clients’ conversion rate up. But what is this dynamic number insertion feature of call...
We built a predecessor for Convert Experiments and launched it in May 2011. This tool has a powerful infrastructure without any client tagging and only uses Java Script. There several ways for testing website visitors, as you might know: Server-side backend testing (i.e., code on the server randomizes the...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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