The 14 Best Heatmap Tools to Improve UX

Best For: Enterprise UX researchers testing complex conversion funnels

Glassbox automatically captures digital interactions without requiring manual tagging. You can create drag-and-drop funnels to analyze conversion paths in real time, while AI-powered insights highlight key opportunities and issues. The platform combines session replays, journey mapping, and technical performance data to help identify exactly why users abandon—from UI friction to backend errors.

Key Features:

• Advanced funnel analytics: Segments by multiple variables and integrate technical events with the drag-and-drop funnel builder.
• Comprehensive session replay: Captures both user interactions and technical events, with smart filtering and struggle flags that help teams quickly identify and resolve conversion blockers.
• Integrated struggle detection: Automatically identifies user friction points and technical errors, with impact quantification, enables teams to prioritize optimization efforts based on revenue impact.

Pros:

• Automatic capture of user sessions enables you to analyze every interaction without missing critical conversion data.
• AI-powered session analysis helps to quickly identify user struggles and optimization opportunities across large datasets.
• Seamless integration with CRM and VoC systems allows teams to connect customer feedback with user behavior data for more informed A/B test hypotheses.

Cons:

• System performance can be slow when analyzing large numbers of sessions.
• Session data is limited to one year of storage, restricting long-term trend analysis and year-over-year conversion comparisons.
• The bright, white-dominant interface can cause eye strain during extended analysis sessions.

Pricing: Contact Glassbox for a quote or to inquire about its free trial.

Best For: E-commerce teams detecting and resolving conversion-blocking technical issues

Quantum Metric helps you optimize digital experiences through real-time analytics AI-centered user insight summaries. Using its powerful Felix AI feature, teams can quickly summarize and review user insights from session replays and behavioral data without sifting through hundreds of sessions and views.

The platform automatically surfaces friction points and quantifies opportunities by capturing over 300 out-of-the-box metrics—including clicks, scrolls, and frustration signals like rage clicks. You can analyze conversion funnels, validate tests, and track behavioral patterns through interactive heatmaps that reveal exactly why and where customers struggle.

Key Features:

• Automated opportunity analysis: Surfaces friction points and quantifies their revenue impact across any conversion funnel.
• Interactive heatmaps with session integration: Visualize user engagement patterns while linking directly to corresponding user sessions.
• Intelligent segmentation builder: Sophisticated audience segmentation capabilities allow for detailed analysis of user behaviors and test results across multiple dimensions and nested conditions.
• Real-time frustration detection: Automatically identifies and quantifies user frustration signals like rage clicks, error messages, and repeated page loads to surface urgent optimization opportunities.

Pros:

• The platform’s comprehensive session replay and behavior tracking capabilities enable you to identify exact points of user friction and validate test hypotheses with real user data.
• Real-time analytics and conversion tracking features allow optimization experts to quickly measure the impact of A/B tests across multiple customer segments and combine statistical analysis with qualitative data for more comprehensive insights.
• The platform offers robust API integration capabilities.

Cons:

• The platform has a steep learning curve that requires significant time investment.
• The automatic event capture can produce complex data values.
• The platform’s extensive feature set can overwhelm stakeholders.

Pricing: Contact Quantum Metric for a demo.

Best For: Post-click optimization specialists running multi-channel ad campaigns

A popular landing page builder with a comprehensive feature set, Instapage not only helps you build landing pages at scale, but optimize them with its powerful A/B testing capabilities, analytics features, and personalization tools. The platform combines advanced analytics—including heatmaps and predictive insights—with an intuitive drag-and-drop builder to streamline your experimentation process: test variations, track user behavior patterns, and make data-driven improvements all in one place.

Key Features:

• Native A/B testing platform: Conduct experiments directly within the landing page builder.
• Heatmaps and behavior analytics: Track and display user interactions, clicks, and scroll patterns to identify areas of engagement and opportunities for optimization.
• Multi-page experience testing: Test different variations across multiple connected landing pages and user journey touchpoints.
• Real-time analytics dashboard: Get immediate insights into conversion metrics, traffic allocation, and experiment performance for data-driven decision making.

Pros:

• The AI-powered experimentation engine automatically directs traffic to better-performing variants.
• The advanced analytics dashboard provides comprehensive metrics including heatmaps, scroll depth, and predictive analytics.
• The platform offers server-side experimentation capabilities with seamless tech stack integration, allowing testing specialists to run sophisticated tests without technical limitations.

Cons:

• The pricing structure requires consultation with sales and can be significantly higher than competitors.
• The platform has a notable learning curve despite its user-friendly interface.
• Instapage analytics and optimization tools only apply to pages built on the platform, not the rest of your website.

Pricing: Starts at $79 per month for 15,000 unique monthly visitors when paid annually.

Best For: UX researchers validating A/B test results with session recordings

Now a part of the Cisco family, Smartlook combines session recordings and heatmaps to help you discover why users abandon your site and how to fix it. You can watch real visitor behavior, track specific events, and analyze user paths through visual funnels—all while getting instant access to the exact recordings where drop-offs occur. Its no-code setup and integration with 50+ tools let you quickly identify UX issues and verify that your optimization changes actually work.

Key Features:

• Event-based conversion funnels: Create funnels that track complex user paths and activities, letting you analyze drop-offs at each conversion step and compare behavior between converts and non-converters.
• Retroactive analytics: Speed up optimization by analyzing historical data instantly, allowing you to skip straight to hypothesis formation and A/B testing.
• Combined quantitative and qualitative insights: Access both numerical data and visual behavior analysis in one platform.

Pros:

• Instant heatmap generation within session recordings enables you to quickly analyze user behavior patterns without waiting for data collection periods.
• Cross-platform analytics capabilities allow you to track user journeys seamlessly across both web and mobile platforms.
• Built-in funnel analysis helps identify specific drop-off points and optimize conversion paths in real-time.

Cons:

• No native A/B testing functionality requires CRO specialists to integrate with additional testing tools.
• Session recording storage limits may restrict long-term behavioral analysis capabilities.
• Lack of direct integration with popular testing platforms could increase setup time and complexity.

Pricing: Offers a free plan for up to 3,000 sessions (includes 10 heatmaps). Paid plans start at $55 per month.

Best For: Product managers optimizing website copy for different user personas

Sprig helps you boost conversion rates through AI-powered user behavior analysis and targeted feedback collection. You can instantly capture session replays, visualize user interactions with heatmaps, and collect in-product feedback—all without requiring engineering support. The platform’s AI capabilities automatically identify UX friction points and generate actionable solutions, enabling faster, data-backed optimization decisions.

Key Features:

• AI-powered interaction analysis: Transform raw clickstream data into actionable insights with automatic AI analysis that surfaces top behavioral patterns and friction points.
• Real-time engagement visualization: Track user interactions across your product in real time, with comprehensive visibility into clicks, movements, and scroll depth.
• Multi-platform deployment: Launch studies across web, iOS, Android, and React Native apps with multiple integration options.
• Seamless integration with session replays: Drill down from aggregate heatmap data to individual user sessions with one click.

Pros:

• Sprig’s AI Product Insights Feed automatically analyzes user behavior patterns to identify conversion barriers.
• The platform combines session replays, heatmaps, and in-product surveys in one tool.
• Quick installation through Segment or Google Tag Manager requires minimal engineering support.

Cons:

• The platform focuses primarily on qualitative insights rather than statistical A/B testing, requiring integration with dedicated testing tools like Optimizely and LaunchDarkly.
• The AI-driven approach to insights might miss nuanced user behaviors.

Pricing: Offers a free plan with up to 100 heatmap captures per month. Paid plans start at $175 per month with 1,000 heatmap captures when paid annually.

Best For: E-commerce optimization specialists with small sample sizes

A qualitative user research product that helps you optimize conversion rates, Microsoft Clarity comes stacked with powerful, free behavioral analytics tools. You can visualize user behavior through heatmaps and session recordings while identifying friction points with metrics like rage clicks and dead clicks. Track unlimited traffic in real-time, integrate seamlessly with Google Analytics, and leverage advanced segmentation capabilities—all without impacting site performance.

Key Features:

• Session recordings: Watch real user interactions with your website to identify conversion blockers and understand exactly how visitors navigate through your conversion funnels.
• Interactive heatmaps: Visualize aggregate user behavior through click, scroll, and attention heatmaps.
• Custom tag tracking: Track specific user actions and segments by adding custom tags to analyze behavior patterns and conversion paths for different user groups.
• Dead clicks analysis: Discover where users are clicking on non-interactive elements, revealing opportunities to optimize your interface and improve conversion paths.

Pros:

• Free unlimited session recordings enable you to analyze user behavior at scale without budget constraints.
• AI-powered Copilot feature automatically summarizes multiple session recordings.
• Direct integration with Google Analytics allows seamless combination of quantitative data with qualitative insights.
• Microsoft Clarity integrates with Convert Experiences to create a full experimentation suite.

Cons:

• Limited suitability for websites handling sensitive data.
• Lack of built-in A/B testing capabilities requires integration with external tools like for testing implementation.
• Basic heatmap functionality offers fewer customization options compared to specialized CRO tools in the market.

Pricing: Offers a free forever plan.

Best For: Website owners needing qualitative conversion insights to complement or inform split testing

Mouseflow helps you uncover exactly why users abandon your site—and how to keep them from leaving. The platform combines session replay, heatmaps, and conversion funnels to show you where users drop off and why. You can watch real user recordings at each funnel stage, analyze form abandonment field-by-field, and measure the impact of your optimization efforts with up to 12 months of data.

Key Features:

• Session recordings with friction detection: Replay actual user sessions to identify pain points and optimize conversion paths, with AI-powered friction detection highlighting problematic interactions that impact conversion rates.
• Interactive heatmaps for A/B tests: Visualize user behavior across test variations with dynamic heatmaps showing clicks, moves, and scrolls.
• Behavioral segmentation and filtering: Analyze specific user segments and filter session recordings based on UTM parameters, traffic sources, and user behaviors.

Pros:

• The comprehensive session replay feature enables you to rewatch specific user segments and identify conversion bottlenecks in granular detail.
• The friction score functionality automatically detects frustrated user behavior patterns.
• The integrated form analytics tool reveals exactly where users abandon forms.

Cons:

• Session recording limits on lower-tier plans could restrict analysis for high-traffic websites, forcing you to upgrade or miss valuable user behavior data.
• The data retention period of only one to six months on starter plans may complicate long-term A/B testing analysis and year-over-year comparisons.
• Key features like Journey Analytics and the Friction Dashboard require higher-tier plans or add-ons.

Pricing: Offers a 14-day free trial and a free plan for up to 500 user recordings per month. Paid plans start at $31 per month with up to 5,000 sessions when paid annually.

Best For: Funnel optimization specialists troubleshooting abandoned carts

Inspectlet lets you watch recordings of real visitors using your website, showing every mouse movement, scroll, and click. You can identify conversion roadblocks through dynamic heatmaps and conversion funnels, then validate your optimization efforts with built-in A/B testing tools. The platform’s robust filtering system helps you find specific user sessions that matter most, while form analytics and error logging give you precise insights into where and why visitors struggle.

Key Features:

• Dynamic heatmap analytics: Visualize user attention and interaction patterns through eye-tracking, click, and scroll heatmaps.
• Session recording with advanced filtering: Capture and analyze complete visitor interactions including mouse movements, clicks, and keypresses, with sophisticated filtering capabilities to find specific user segments and behaviors.
• User identification and event tagging: Connect specific users and events to session recordings through custom metadata and tagging.

Pros:

• Session recording captures every visitor interaction—including mouse movements, clicks, and scrolls.
• Advanced filtering and tagging capabilities allow A/B testing experts to segment and analyze specific user groups.
• Built-in compatibility with modern web technologies like AJAX and single-page applications ensures reliable data collection across complex websites.

Cons:

• Limited A/B testing functionality appears to be a secondary feature rather than a core offering.
• The platform focuses primarily on qualitative data through session replays and heatmaps, lacking robust quantitative analytics capabilities for comprehensive testing.
• Form analytics and error logging features, while present, lack advanced customization options.

Pricing: Offers a free plan for up to 2,500 recorded sessions per month and one week of storage. Paid plans start at $33 per month with up to 10,000 recorded sessions and two months of storage when paid annually.

Best For: UX researchers troubleshooting user friction points and drop-offs

A well-known name in the industry, VWO Insights equips you with powerful behavior analytics through heatmaps, session recordings, and form analysis—all from a centralized hub. You can identify friction points and enhance website experiences with features like smart traffic sampling and unlimited filtering capabilities, while maintaining visitor privacy through built-in PII protection. Track multiple websites, integrate with your existing tools, and make data-driven UX decisions to boost conversion rates.

Key Features:

• Dynamic heatmap analysis: Provides comprehensive visualization of user interactions across all website elements, including dynamic content and pages behind login.
• Advanced session recording: Captures detailed user journeys with features like adjustable playback speed and event timelines.
• Multi-device behavior tracking: Seamlessly monitors user interactions across desktop, mobile, and tablet devices while maintaining visitor privacy.

Pros:

• Advanced session recording capabilities enable you to watch real user interactions and identify conversion barriers in granular detail.
• Comprehensive heatmap analytics help visualize exactly where visitors click, move, and scroll to validate test hypotheses.
• The integrated funnel analysis tool allows you to track visitor paths and quickly identify major dropout points that need optimization.

Cons:

• VWO Insights may require data sampling to manage quotas.
• The free plan lacks customizable goals and funnels as well as A/B test variation heatmaps.

Pricing: Offers a 30-day free trial and a free plan for up to 5,000 unique monthly tracked users (MTU). Paid plans start at $199 per month for up to 10,000 MTU when paid annually.

Best For: E-commerce optimization specialists running multiple online stores

Plerdy combines essential conversion optimization tools—including heatmaps, session recordings, and A/B testing—into a comprehensive platform that helps you uncover exactly why visitors aren’t converting. You can track user behavior with detailed heatmaps, analyze drop-off points through funnel analysis, and validate optimization decisions with A/B testing: all while maintaining minimal impact on site performance with zero server load.

Key Features:

• Advanced heatmap analytics: Provides comprehensive visualization of user behavior through click maps, scroll depth tracking, and mouse movement analysis.
• Profit-driven element analysis: Monitor and measure the direct profit generation of specific website elements, helping you identify which components are most effective at driving conversions and calculate the ROI of different page sections.
• Real-time A/B testing tool: Offers seamless creation and monitoring of page variants with device-specific targeting and instant performance metrics.

Pros:

• Plerdy offers unlimited A/B testing capabilities even in its free plan.
• The platform combines A/B testing with comprehensive heatmaps, e-commerce tracking, and session recordings.
• Advanced targeting options let you segment tests by device type, country, and traffic source.

Cons:

• Storage limitations restrict access to historical data to just one, three, or six months depending on plan level.
• The platform requires separate packages for each web domain.

Pricing: Offers a 14-day free trial and a free plan with up to 100 heatmaps. Paid plans start at $21 per month for up to 500 heatmaps when paid annually.

Best For: E-commerce optimization specialists diagnosing product page friction

Need to uncover conversion roadblocks? Lucky Orange’s dynamic heatmaps and session recordings reveal exactly how visitors interact with your site. You can watch real visitor behavior, identify friction points, and collect targeted feedback through customizable surveys—all while maintaining GDPR compliance and visitor privacy. The platform’s new Discovery feature automatically surfaces valuable optimization opportunities, directing you straight to actionable insights that drive measurable conversion improvements.

Key Features:

• Dynamic heatmaps: Visualize user behavior patterns across your website with real-time heat mapping that shows exactly where visitors click, move, and scroll.
• Form analytics: Track form completion rates, abandonment points, and field hesitation times.
• Custom surveys: Gather direct feedback from visitors at critical moments in their journey with targeted surveys.
• Lucky Orange Discovery: Automatically identify high-value optimization opportunities through AI-powered analysis of user behavior patterns.

Pros:

• Lucky Orange’s session recordings capture every click and interaction.
• The dynamic heatmaps feature reveals behavior trends and scroll depth patterns.

Cons:

• The platform’s live viewing function becomes unreliable with high visitor volumes.
• The learning curve can be steep without dedicated account management support.

Pricing: Offers a 7-day free trial and a free plan for up to 100 monthly sessions. Paid plans start at $32 per month for up to 5,000 monthly sessions when paid annually.

Best For: Small e-commerce teams optimizing product purchase flows

Crazy Egg helps you transform your website’s performance with powerful visualization and testing tools. You can track visitor behavior through heatmaps and session recordings, then validate your optimization decisions with built-in A/B testing capabilities. The platform’s comprehensive suite includes error tracking, conversion analysis, and traffic source monitoring—giving you everything needed to identify opportunities and fix conversion blockers.

Key Features:

• Advanced heatmap visualization: Reveals exactly where visitors focus their attention through color-coded maps.
• Session recordings: Captures full user sessions with mouse movements and interactions.
• Segmented click analysis (Confetti Report): Breaks down visitor clicks into 18 distinct categories including traffic sources and user types.

Pros:

• Comprehensive visual analytics through heatmaps and session recordings enable you to quickly identify user behavior patterns and optimization opportunities.
• Integrated A/B testing functionality with tools like Convert allows for immediate implementation and validation of optimization hypotheses based on behavioral insights.
• Built-in error tracking and real-time customer feedback collection help optimization specialists identify and fix conversion bottlenecks faster.

Cons:

• Manual event tracking process requires additional setup time and technical knowledge.
• Session sampling approach may limit access to complete user behavior data.
• Implementation can impact page load speed more noticeably than competitors.

Pricing: Offers a 30-day free trial. Paid plans start at $29 per month for up to 5 heatmap reports per month.

Best For: Multi-page funnel testers and product managers diagnosing user experience frustrations

FullStory is a powerful user behavior platform that collects qualitative session data and transforms it into actionable insights through its comprehensive digital experience platform and custom funnel analysis views. You can validate conversion paths and identify friction points with precision using session replay, heatmaps, and automatic detection of user frustration signals. FullStory’s no-code analytics tools help quantify revenue impact while enabling real-time monitoring of KPIs through collaborative dashboards.

Key Features:

• Session replay with advanced search: Find and watch any user session instantly using powerful search capabilities across events, user attributes, and behaviors.
• Custom funnel analysis: Build and analyze conversion funnels with the ability to segment users, track drop-offs, and instantly replay sessions of users who abandoned at any step.
• Dynamic heatmaps: Visualize aggregate user behavior through scroll maps and click maps that automatically capture all user interactions without requiring manual tagging or setup.

Pros:

• Session replay with AI-powered summaries enables you to quickly identify user friction points and form data-backed test hypotheses.
• Automated behavior capture requires no manual tagging.

Cons:

• Manual session review process can be time-consuming.
• Requires combination with separate A/B testing tools.
• Privacy masking features may limit visibility into form field interactions.

Pricing: Contact FullStory for a quote.

Best For: Scrappy marketing and product teams validating design changes with qualitative data

Hotjar is a comprehensive suite of customer feedback and user behavior tools that gives you a bird’s-eye view of website and product performance and experience. You can visualize exactly how users interact with your site through heatmaps and session recordings while collecting real-time feedback to understand their motivations.

This comprehensive toolset helps you identify conversion bottlenecks, validate A/B test hypotheses, and optimize the user experience based on actual visitor behavior rather than assumptions. You can also integrate with testing platforms like Convert to run post-hoc test analyses on individual user segments and identify potential UX changes with new variants.

Key Features:

• Interactive heatmaps: Reveals exactly where users click, move, and scroll on your pages.
• Conversion funnels: Visualize how users move through your conversion paths, highlighting drop-off points and opportunities for optimization.
• Voice of Customer surveys: Gather qualitative data from users about their experience, helping validate A/B test hypotheses and uncover optimization opportunities.

Pros:

• Heatmaps provide comprehensive visualization of user behavior patterns.
• Session recordings with rage click detection help A/B testing specialists pinpoint specific user frustrations and validate test hypotheses.
• Integrates with A/B testing tools like Convert to augment qualitative data with quantitative insights.

Cons:

• Hotjar can negatively impact website loading speed.
• Limited form analytics capabilities restrict deeper analysis of form abandonment patterns crucial for conversion optimization.
• Higher-tier plans required for advanced features can be costly for teams running extensive testing programs.

Pricing: Offers a free forever plan for up to 35 daily tracked sessions. Paid plans start at $32 per month and up to 100 daily tracked sessions when paid annually.