We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Ever had a hidden bug ruin your entire experiment? Imagine a backend disconnect causing data to go out of sync or a front-end flicker revealing the control version before the page loads. These seemingly minor issues can completely perforate the integrity of your test results and wipe out weeks...
The future of experimentation is product. Experimenters have long focused on optimizing conversion rates for marketing. But the game is changing, and they’re breaking new ground. Ruben de Boer, Lead Conversion Manager at Online Dialogue, and John Ostrowski, Director of Product and Experimentation at Wise Publishing, are witnessing this...
What are the chances a new feature release goes horribly wrong? Good product teams don’t even want to find out. The stakes are high, and catastrophic failures are possible, even for tested features. To mitigate these risks, many turn to feature flags and rollouts. These act as a safety...
Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Using this tool, however, could take a bit more effort than you’d expect at first. In this product...
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Matt Beischel
Founder & CEO, CorvusCRO
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Shane Barker
Digital Marketing Consultant and strategist
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