We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
If you’re running an ecommerce business, you already know just how difficult it is to carve out your niche in a hugely competitive marketplace. Calculating your profit margin can be a rude awakening for some ecommerce firms. Sure, there are things you can do to promote your business —...
With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. That means for every $1 you spend, you can earn $38. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create...
The sales department plays a critical role in any organization: it converts leads and monetizes them, boosting your cash flow and the company’s growth. Thanks to modern science and psychology that make up the science of persuasion, salespeople have access to several tactics that make hitting that monthly quota...
As a customer, the word ‘Persuasion’ is often associated with feelings of negativity and force – nod if you agree. However, if done ethically, the art – and science – of persuasion can have a powerful impact on your customers and, by extension, your business. Think of visionaries like...
If there’s a right time to start doing advanced analytics, it’s now. Due to the COVID-19 pandemic, customer behavior has shifted, and now you may have no idea what you need to do to convince customers to stay. Here are 6 tips that will help you get back on...
There are many articles written on email marketing, but it is difficult to find one that explores the psychology of persuasion. And it is even rarer to find an article that doesn’t base its advice on personal anecdotes. This article aims to fill such a gap by introducing you...
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Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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