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Google recently announced page experience signals will become a major ranking factor starting May 2021. In a move to improve the quality of site content that the Google search index displays to its users, the new page experience update will push marketers and search engine optimizers to up their...
In the world of eCommerce, psychological principles play a huge role in consumer purchase decisions. In fact, 84% of people trust reviews as much as they trust their friends. One of the best examples of these psychological and social phenomena in action is social proof. Using social proof is...
The holidays pose some interesting challenges for optimizers including: The added pressure and sudden lack of time can bring disruption to your day-to-day. But being prepared for the holidays can be the difference between delivering value to prospects eager to make a purchase and falling flat, missing the potential...
Seasonality provides a unique marketing opportunity. Thanks to yearly seasonal trends, we can predict how customers are going to react to our marketing campaigns. It’s that predictability of shopping behaviors that make a holiday season such an effective sales booster. On top of that, the end-of-year season is the...
While conversational marketing automations and chatbots are the in thing these days, here at Convert we steer clear of fads that take the focus away from what truly matters — our customers. I recently completed Drift Insider’s Conversational Marketing Certification. It inspired me to take a closer look at...
2020 is proving the importance of public relations, especially digital public relations. The coronavirus pandemic, political unrest, international tensions, employee and customer safety concerns, and impending layoffs are all major concerns of consumers that need to be addressed. With 71% of traditional journalists reporting that they feel the public...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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