We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Digital marketing is one of the most exciting industries to be in. There’s always something changing, so you feel motivated to research, try new tactics and play with new tools. What’s changing for 2022? Here are a few digital content marketing tactics to adopt in 2021 and beyond: 1....
Cold calling. Nerve wracking, isn’t it? It takes a while for sales reps to get used to being hung up on, or their best efforts being met with rude responses. But every so often, cold calling strikes gold. And that’s why so many industry leaders continue to persevere with...
Why do you need to optimize your Facebook Ads? Because you can reach a staggering 2.09 billion users monthly through well-optimized Facebook Ads. Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social media pages through Facebook...
Google recently announced page experience signals will become a major ranking factor starting May 2021. In a move to improve the quality of site content that the Google search index displays to its users, the new page experience update will push marketers and search engine optimizers to up their...
In the world of eCommerce, psychological principles play a huge role in consumer purchase decisions. In fact, 84% of people trust reviews as much as they trust their friends. One of the best examples of these psychological and social phenomena in action is social proof. Using social proof is...
The holidays pose some interesting challenges for optimizers including: The added pressure and sudden lack of time can bring disruption to your day-to-day. But being prepared for the holidays can be the difference between delivering value to prospects eager to make a purchase and falling flat, missing the potential...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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