Growth Marketing
A successful multi-channel strategy offers your customers a consistent quality of experience, whichever channel they use. The customer’s experience in buying a product influences perception of your brand Ian Linton Millions of businesses worldwide operate multi-channel strategies, listing and selling their products across several online sales channels at once....
Growth Marketing
Customers today are typically interacting with brands through multiple channels before they decide to purchase – and they expect brands to display unified messaging, consistent experiences and a seamless navigation across them all. While this increases the number of opportunities a brand has to persuade buyers, it also sets...
Growth Marketing
Today, consumers use an average of six different touch points while buying an item. About 15 years ago, this number was only two. Google Research substantiates the multi-channel approach adopted by modern consumers. It reveals that 98% of Americans switch between devices on the same day. Unsurprisingly, businesses have...
Growth Marketing
Launching a new product is never easy, especially when you are trying to enter new markets with possible cultural differences. Which is why you need to perform global marketing research and adopt the best global promotion strategies to guarantee success. First things first, you need to understand the local...
Growth Marketing
If you have been hunting for that one strategy that can level-up your social media game – without a doubt, it’s personalization. Reaching one’s target audience with individualized messages can work wonders for your business – that is, only if you know how to get it right! Earlier, it...
Growth Marketing
The B2B marketing arena has changed dramatically over the past few years with digitalization taking the B2B journey online and empowering buyers to self-educate without relying on data provided by brands! This drastic shift has increasingly put pressure on B2B marketers to execute a demand generation strategy focused on...
