Growth Marketing
I downloaded the latest version on Ash Maurya ‘s book Running Lean. I read it over 6 months ago but now we are more into the whole lean methodology and I read Eric Ries’ Lean Startup book recently also Ash’s book made more sense. When reading Nail it then...
Growth Marketing
The folks over at Oracle have shared with us this great infographic on their 8 Tips for Improving marketing conversion. Marketing Conversion is a form of online marketing that A/B testing software converts website visitors into paying customers. This makes sure that the website’s traffic is beneficial for exposure, but that...
Growth Marketing
Google Analytics is a digital marketing tool that allows business owners to analyze the clicks, feedbacks, and visits on their websites and business social media accounts. As a business owner, it is quite beneficial for you to set up E-commerce tracking as it would help you to know how...
Growth Marketing
Customer journey mapping (CJM) as a concept has been steadily growing in popularity since 2012. If you’ve been following the world of digital marketing, you know what the term means. But there’s a problem we face in the era of content overload. While many people understand what CJM is,...
Growth Marketing
In the world of eCommerce, trends come and go faster than most people can keep up with. But no matter the trend, one thing remains important in eCommerce – user experience. Ecommerce user experience or UX refers to how a user or customer feel and what they think of...
Growth Marketing
As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person. They’ll want more solid information upfront and are less likely to make a spur of the moment decision....