A Candid Conversation with Gintarė Forshaw "The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of déjà vu. Déjà vu occurs when…
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Imagine we gave a classroom of students an essay topic and asked them to explore it however they chose. How diverse would we expect the finished essays to be? Pretty diverse, right? What if we instead gave the class a sample essay about the same topic and asked them...
One of the ways businesses hurt themselves most in the analytics department is by only setting up one type of goal. And I know exactly what type they already set up without even looking at it. Bottom of funnel goals. When done right, top and middle funnel goals are...
I work with many low-margin products, which are unfortunately common in Food & beverage and Nutrition brands. The raw costs of goods are high, and in some cases (such as beverages), shipping is no walk in the park either. While there are definitely things you can do from an...
You can have the most powerful and innovative product in the world, but if the user experience isn’t right, your growth will stagnate and your audience will abandon your product as soon as an easier-to-use alternative is available. From visual design and prototyping tools to user experience research and...
What do you think of AI content? Impersonal? Generic, bland, inauthentic? There are many prompting guides out there, most of which focus on single prompt content generation, whether it’s generating articles, stories, poems, art, or video. You name it, there’s a supposed “magical prompt” to create something cool. But...
Hotjar is one of the most popular tools for user experience research and behavioral analytics. Alongside tools like GA4 and Convert, it’s a linchpin in many conversion optimization tech stacks. However, it’s not for everyone. Hotjar was acquired by Contentsquare, an enterprise customer experience platform, leaving question marks as...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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