Word’s been circulating for a while now that VWO (backed by Everstone Capital) was preparing to merge with its rival, AB Tasty. Today, it’s official. According to Mint, Everstone Capital is in the process of merging Wingify (VWO) with AB Tasty, after investing a significant chunk of capital to buy out a large portion of…
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Interview with Bruno Borges There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even...
If you thought the phrase “let’s test that” was loosely thrown around too much with website testing, you probably haven’t seen many paid advertising ‘experiment’ reports. Can you run statistically valid tests in paid advertising platforms? Yes. Should you even bother testing in paid advertising platforms? Yes. (And I’ll...
Last time, we created a research workflow. This workflow connected to a spreadsheet containing our user feedback, then randomly sampled it and extracted relevant themes. We used a small model, so the entire workflow was highly energy-efficient. Wouldn’t it be nice if we could quantify the themes by counting...
We have a spreadsheet full of user feedback. We’ve put them all into a vector store, and now we can search the feedback semantically using theme labels, specific mentions, etc. (as we did in previous videos). But there’s a problem. This workflow still requires us to familiarise ourselves with...
And use ads as part of your CRO roadmap For me, traffic has always felt like a luxury. I live in the startup world, where I’m lucky if we have enough traffic and conversions to run even a few A/B tests per month. Yet I’ve never let that stop...
In case you didn’t notice, there is a consolidation rush happening. The world is moving towards what we like to call the “zero-click” everything. While consumers want their insights without clicking through to websites, the SaaS landscape is collapsing into agent-handled workflows and micro-apps that allow a few big...
