Interview with Matthew Bass There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even when results are complex. They’ve built…
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Price testing can unlock Shopify revenue instantly. It is also the fastest way to lose customer trust if you get it wrong. Between product pages, checkout, ads, and feeds, a single pricing experiment can ripple further than most teams expect. This guide breaks down what’s worth testing, what to...
How often do your biggest product decisions go untested because full-stack feels too costly to spin up? Pricing logic, eligibility rules, feature access, rollout behavior. These decisions live deep in the stack, compound quickly, but they rarely get the same attention as surface-level changes. Meet Convert’s new full-stack testing...
Chat interfaces are all talk. When we actually want to do stuff, the best we can get out of them are clear instructions. But what if we wanted more generative AI involvement with the doing part? In previous episodes, we tackled this by creating workflows in n8n with connected...
