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Posts by Sam Makad

08 November, 2019

By Sam Makad

Growth Marketing

Top Omnichannel Engagement Techniques to Deliver a Unified Customer Experience

Today, consumers use an average of six different touch points while buying an item. About 15 years ago, this number was only two. Google Research substantiates the multi-channel approach adopted by modern consumers. It reveals that 98% of Americans switch between devices on the same day. Unsurprisingly, businesses have...

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