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After years of alternating between marketing / entrepreneurship and technology / programming, and learning psychology as a hobby, Ryan found a discipline that combines the best parts of all of them, and jumped in head first into the CRO world. First by getting certified and working for a leading agency to learn the ropes, and then by co-founding Koalatative to provide CRO consulting and services while producing content to level-up the next generation of optimizers.
What Is MDE? Minimum detectable effect (MDE) is pretty simple on the surface, but it’s also one of the most confusing and misunderstood terms in online A/B testing. Well, it’s pretty close, but even those people know in the back of their minds that statistical power also factors into...
Interview with Ryan Thomas There are a lot of best practices in the CRO world that people tend to follow blindly. “You must run a test for at least two weeks”, for example, or “you should only run one test at a time on the same page”. In this...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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