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Rishi specializes in radically improving product page conversion rates. He does this by supercharging your product story. The most valuable thing he owns is a reprint of a 130-year-old Sears catalog. Rishi’s company, Frictionless Commerce, uses buyer psychology copywriting to optimize conversion rates. Rishi also has a weekly example-filled conversion secrets newsletter: https://www.frictionless-commerce.com/JOIN He’s also quite active on LinkedIn where he’s constantly posting quick examples you can easily implement on your site: https://www.linkedin.com/in/rawatrishi/
Interview with Rishi Rawat of Frictionless Commerce The key to an effective CRO strategy lies not only with setting up A/B tests correctly or choosing the right elements to test on but also with having the right mindset. The Testing Mind Map Series features interviews with some of today’s...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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