A/B Testing
Update: This guide includes the latest available pricing information as of July 2024. Done with clicking through demo requests and contact forms to get to actual A/B testing tool prices? Transparent pricing in this industry is frustratingly hard to come by. That’s why we’ve compiled this guide to help...
A/B Testing
Isn’t multivariate testing (MVT) just several A/B tests running at the same time? No. That’s one of the most popular myths about MVT. It’s much more nuanced than that. Multivariate tests are like A/B tests but you’re testing your control against multiple variants, not one. You see, it’s not...
A/B Testing
What is the value of your A/B testing program? What benefits does it bring to your company? You already know A/B testing helps to optimize conversion rates and boost revenue. But how exactly can you prove A/B testing impacts your bottom line? In the words of Matt Gershoff, A/B...
A/B Testing
Did you know there are over 50 A/B testing tools on the market? Yes, there are that many. With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. The testing...
A/B Testing
What is the goal of optimizing ecommerce websites? Your answer is conversions, obviously! Another answer may be improving user experience to boost sales and revenue. Another may be boosting engagement. Or staying time on your ecommerce site so visitors can find what they are looking for and buy more. ...
A/B Testing
In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and...
