Personalization
If you’re involved in the world of marketing and/or product development, you’ve probably heard about this new thing called “the privacy paradox.” Essentially, it encapsulates the concept that there’s a discrepancy between consumer attitudes and their actual behavior when it comes to how companies use their information. According to...
Privacy
In 2017, the first draft of the ePrivacy Regulation was created by the European Commission as a part of an effort to replace the now outdated ePrivacy Directive (2002). Although it has not yet been put in place, the ePrivacy Regulation is already making waves amongst businesses and technology...
Personalization
Personalization is no longer just a cool trend or neat feature to include on your website. Consumers expect (and practically demand) custom experiences from the companies they buy from these days. Offering personalization benefits businesses in a major way, too. According to a report conducted by Salesforce, brands that...