We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Mac is a content strategist at Convert, a copywriter across the webz, and an advocate for marketing that is humble and kind. You'll find her doing that "digital nomad" thing on Twitter, ranting indulgently on Medium, or downing a third americano at that cafe with the good wifi.
Getting A/B test results is only half the battle. It’s time to start reading your customers minds. The Key Insights: 1. Horses can’t do the math. We’ll let Tim give you the full anecdote. But the gist is this: everyone thought a horse could tap the answers to math...
A key principle of GDPR: Present your data policies to users free of “legalese.” SO WHY DID THEY GIVE US 200 PAGES OF BRAIN MELTING JARGON TO READ? Going through the new General Data Protection Regulation is super important. But it’s as fun as watching a golf tournament played...
Freeze. Crash. Groan. Do you remember the old days of word processing? Where you’d get halfway through a project, or a presentation, and your program would just stop responding. All your unsaved work—gone. Your headache—throbbing. That’s what GDPR, and email marketing, have given me ugly flashbacks to. Don’t get...
You Might Want to Rethink Your Cart Abandonment Campaign If you’re working in Ecommerce, take a second to inventory how you use data. From the moment someone lands on your site, to the second they click “purchase”—how much do you know about them? Do they submit their name and...
How do you hire someone you’ve never really met? There’s no waiting room, no handshakes, no suits or ties. No sitting across from each other nervously at a long table. No face-to-face interaction to help you gauge: “this person will work well with the team.” Well, here’s how we...
When you start at Convert, you get a few onboarding documents and a solid half million links. And here’s the gist of most of them: Figure out how you work best and then work that way. Working independently gives you a lot of freedom. But as some would say:...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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