We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
After two Master's Degrees, one in Law and one in Finance, and some experiences in the PE/VC industry, I fell in love with Growth Product Management and landed a job in a big Tech company. My passion for statistics and econometrics, coupled with a deep interest in copywriting and design, brought me to further my competencies in testing and experimentation. I now work as Growth Product Manager at Bending Spoons, one of the biggest app developers in the world, where my role is to drive user acquisition and monetization by leveraging data, psychology, and continuous experimentation through A/B testing.
Interview with Lucrezia Platé With not one, but two Master’s degrees in Law and Finance, Lucrezia’s background might not seem like an obvious career path in optimization. But as it turns out, her passion for numbers, copywriting, and design, led her down the path of testing and experimentation eventually....
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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