We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
After two Master's Degrees, one in Law and one in Finance, and some experiences in the PE/VC industry, I fell in love with Growth Product Management and landed a job in a big Tech company. My passion for statistics and econometrics, coupled with a deep interest in copywriting and design, brought me to further my competencies in testing and experimentation. I now work as Growth Product Manager at Bending Spoons, one of the biggest app developers in the world, where my role is to drive user acquisition and monetization by leveraging data, psychology, and continuous experimentation through A/B testing.
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Your Blog Section is a great resource for both brands and marketers
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