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As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
Persuasion is an important skill in internet marketing. Actually, it is an important skill in any kind of marketing. Persuasion is one of the most important aspects of conversion optimization. The marketing technique of conversion is technically just persuading visitors or casual traffic into becoming paying customers. The same idea...
In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors...
The folks over at Oracle have shared with us this great infographic on their 8 Tips for Improving marketing conversion. Marketing Conversion is a form of online marketing that A/B testing software converts website visitors into paying customers. This makes sure that the website’s traffic is beneficial for exposure, but that...
Do you want to make a higher conversion rate, but you don’t know the right way to do it? Offering discounts to your visitors is probably the best persuasive technique to convert them into customers. If you are not really sure whether this technique is right for you or...
With all the hype surrounding the online marketing world these days, many marketers forget what conversion rate marketing actually is. That’s why it is important to know the basic principles of online marketing, the missing information that requires utmost attention, and the key elements of overall marketing online strategy. With...
Nowadays, it has become increasingly difficult to successfully sell products and services to consumers. They have seen every marketing strategy there is to see; thus, web marketers are forced to constantly innovate to cope with the increasing demand on content. This is where running a continuous improvement campaign can be...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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