We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Dionysia is Convert's Head of Integrations & Data Privacy and Information Security Officer. You can find Dionysia navigating the complex landscape of regulatory compliance and developing technical solutions to help mitigate privacy and security vulnerabilities. Connect with her on LinkedIn.
As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space, so it’s important to understand its stance on privacy. With great power comes great responsibility. And with great responsibility comes a greater...
It was originally designed to block third-party cookies (trackers that identify users across different domains) for Safari users. Over time, it evolved into also restricting some first-party cookies that act as trackers. This is where the importance of ITP lies. It does an excellent job at preventing malicious visitor...
The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB, in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. While not yet binding, the decision may provide a boost to privacy advocates in Europe who are looking to hold data-hungry...
What Is a Data Management Platform (or DMP)? A data management platform (DMP) is a critical tool for any business looking to improve its marketing efforts. It is used to collect and analyze data (first, second and third party) and make it available to other platforms to be used...
What Is a Data Layer? A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. Technically speaking, it is a JavaScript object that needs to be inserted between the...
What Is Cross-Environment Tracking? One conversion, multiple touchpoints! This is what cross-environment tracking is all about. Customers today use a variety of touchpoints to complete ecommerce purchases. They may access the Internet from multiple devices and view marketing campaigns in one environment before converting on another, perhaps starting on...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
![Matt Beischel]()
Matt Beischel
Founder & CEO, CorvusCRO
![Corvus CRO Logo]()
Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
![Shane Barker]()
Shane Barker
Digital Marketing Consultant and strategist
![Shane Barker]()
