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Named a top-10 digital marketing influencer, Deborah O’Malley, is a Google Analytics-certified marketer with a master’s of science degree. She’s founded the go-to A/B test case study resource website, GuessTheTest, to connect experimenters with helpful resources and fun, gamified A/B tests that inspire and validate testing ideas. Through her client-side consulting company, ConvertExperts, Deborah puts theory into practice, conducting data-driven analyses to optimize client’s websites and improve their performance.
It’s an important question to consider for the success of your testing program. Run too many tests and you may waste resources without getting much value from any individual experiment. But run too few tests and you may miss out on important optimization opportunities that could be bringing in...
“iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle....
Interview with Deborah O’Malley of GuessTheTest Data is the new currency of business. If you aren’t actively using data to challenge assumptions and see if your hypotheses hold up, you are operating at a disadvantage. One way to do that is through testing. But it’s not always easy to...
I’m going to let you in on a little secret. It’s not something I really like to admit, but it’s true… I’m old enough to remember the early days of the Internet. Back before there was such thing as Google and most sites were still on Geocities. Since the...
Are you looking to increase your e-Commerce conversions? Are you searching for strategies to maximize your conversion? There are a lot of factors and elements to consider when you are looking to improve. But here are three surprising strategies to consider when you run your E-commence tests. 1. Viewers...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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