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We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!

Posts by Bani Kaur

Bani is a B2B freelance writer for brands like Klaviyo, Litmus, and Sprout Social and writes furtively (seriously, keys flying, coffee spilling) about the software world. She spends 50 hours a month with technology companies strategizing to scale operations, expand into new geographies, and fast-track sales. She specializes in long-form, research-intensive writing like whitepapers, ebooks, and exhaustive ultimate guides. What else? She plays chess and also developed her own tiny SaaS one time.

04 October, 2022

By Bani Kaur and Trina Moitra

Shopify A/B Testing, Getting Started With A/B Testing

E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

When you promise a specific revenue or conversion rate, you’ll pique a potential client’s interest. But is it a surefire way to define the success of your optimization programs? With rapidly evolving customer preferences and behavior, shifting to the caveat emptor world — promising ridiculous numbers just to win...

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