# Webinar

PPC Slice & Dice! Trim Your PPC Campaigns & Raise Conversions

Jeff Ferguson

CEO at Fang Digital

Jeff Ferguson is the CEO and Lead Consultant of Fang Digital Marketing, a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 17 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, CBS Local, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, JustFab, Paychex, CBS Local, and Toyota. Recently honored as one of PPC Hero's Top 25 Most Influential PPC Experts' Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

About

Duration: 0:40 hr.

Become a PPC master chef. Learn how to trim your PPC campaigns into a more manageable and efficient size. While raising your conversion rates at the same time. Think of it like addition by subtraction. With added seasoning.

Key Takeaways:

Jeff Ferguson, CEO of Fang Digital Marketing and one of PPC Hero’s “Top 25 Most Influential PPC Experts,” shows you how to do all of this and more in this exclusive webinar. Come see what’s cooking.

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