Not gabfests. Not vendor dominated conversations. These are deeply insightful & actionable discussions tackling oft-ignored topics that hold back your A/B testing program.
Johann Van Tonder
CEO at AWA digital
Craig Sullivan
Optimising Experimentation
Steph Le Prevost
Senior Consultant at Conversion
Rich Page
Digital Experience Director
Jonny Longden
Conversion Rate Optimisation Expert
Sophie Buonassisi
VP of Marketing
Jeremy Epperson
Chief Revenue Officer
Dana DiTomaso
Analytics Specialist
Andra Baragan
Conversion Rate Optimisation Expert
Disillusioned by chaotic post-webinar Q&As?
Rushed, templated responses don’t cut it anymore.
Our workshops and events are moderated by Deborah O’Malley of GuessTheTest - an expert with two decades of experimentation experience.
Deborah is aware of blind spots in the practice of A/B testing, and guides panelists to focus on subjects that are potentially confusing, controversial, or just plain overlooked.
Deborah O’Malley, Founder @ GuessTheTest,
Adjunct Professor @ Queen’s University.
We close attendee registration at a hundred sign-ups. When you sign up to this evergreen list, you can join our panels before anyone else. And receive access to replays.
August
With Haley Carpenter.
If you read a few LinkedIn posts and feel like EVERYONE is miles ahead of your experimentation program... we are here with good news. Many orgs talk about optimization in a way that gives the impression of inflated maturity. Getting fancy is great... but only if you have the basics in place.
Haley Carpenter has architected many an optimization program. She's worked in several verticals. And in this session, she will focus on the top few things you can get right to start seeing results from experimentation, without endless bells and whistles.
October
Speakers to be announced.
Head of Innovation, product innovation - these are real roles energized by real people in some of the fastest growing companies on the planet. Can one person be in charge of innovation? How is innovation born in the context of a business? And most importantly — what does this focus on innovation mean for optimization & experimentation?
We'll spill the beans on the trend that is about to take over the SaaS world.
