# Webinar

Landing Experience Optimization: Get Eye-Popping Results from Your SEM

Lance Loveday

CEO at Closed Loop Marketing

As Closed Loop CEO and founder, Lance helps organizations leverage user experience to maximize strategic advantage especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There's always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers.

About

Duration: 1 hour

Tired of scratching and clawing with competitors for small incremental gains from your SEM campaigns? Learn how Landing Experience Optimization (LXO) can transform your paid search efforts by giving your visitors a highly customized landing page experience. Lance will present a multi-year case study in which he’ll break down the process and show you specific design examples (as well as the eye-popping results!) that could make you rethink your entire approach to conversion optimization.

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