# Webinar

5 Ways Digital Marketers Use Call Tracking to Grow Their Business

MacKay Allen

Marketing Content Manager at LogMyCalls

McKay Allen is the Marketing Content Manager at LogMyCalls, the next generation of intelligent call tracking and marketing automation. McKay is a sought after marketer, speaker, and writer. He has spoken at events across North America including SMX (Search Marketing Expo), Social Media Strategies Summit, and SES. He has authored articles featured in Search Engine Journal, Mobile Marketer, Mobile Marketing Watch, Sparksheet, Target Marketer and numerous other publications. McKay is hailed as 'Content Marketing Jedi' by Direct Marketing News. And a 'one-man lead generation powerhouse'. McKay is the Inbound Marketing Manager at LogMyCalls, the next generation of intelligent call tracking and marketing automation. He manages the entire lead generation cycle and strategy.

About

Duration: 0:30 hr.

How many phone calls does your marketing produce?
How many phone calls does your PPC generate?
Which keywords do people search before they call?
Call tracking answers all of these questions…and more.

Key Takeaways:

How to integrate call tracking with Convert.com
Ways call tracking can increase agency REVENUE
How AGENCIES are implementing call tracking
Using call tracking to optimize AdWords

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