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A Resource For Every Optimization Challenge. From In-Depth Comparison Guides to Custom Courses... What Will You Explore Today?

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Table
Complete A/B Testing Tools Comparison: Easy to Skim & Use

How long would it take you to compare the features, pricing, support, and user education of Convert Experiences, Optimizely, VWO, AB Tasty, Kameleoon, and Qubit. We timed ourselves. 43 hours. That’s what you save with this easy-to-navigate table that is conveniently structured to help you go tool by tool, without overwhelm. Not a monster PDF! Way more precise than a ChatGPT overview.

Experts Involved: Dennis van der Heijden, Victoria Harrison
Table
Complete Full Stack Testing Tools Comparison: 8 Top Vendors Reviewed

Shopping for an experimentation platform that competently supports full-stack testing is a chore... No more. We've simplified it for you. 8 vendors reviewed across 51 comparison points. Convert's famous unbiased takes guaranteed

Experts Involved: Victoria Harrison
Ebook
The Only AI Playbook For Optimizers: 60+ Prompts to Get Work Done

AI isn’t here to replace you. It can be a nifty co-pilot and expert, positively impacting every aspect of your optimization workflow -- from research to results analysis. This playbook gives you the most reliable prompts to go on your own AI journey for better optimization.

Experts Involved: Craig Sullivan, Marcella Sullivan, Johann Van Tonder, Iqbal Ali
Ebook
Why People Abandon Your Forms. And How to Make Them Stop: Data Patterns + Free Tools Access

How many form sessions have you tracked in your analytics set-up? Zuko.io has real user data from 100M sessions. Their specialists teamed up with Convert to present 10 simple data patterns that signal common conversion killers. Understand how you can improve form completion rate for each pattern through rigorous testing.

Experts Involved: Alun Lucas, Trina Moitra, Uwem Usa
Checklist
Quality Assurance Checklist: 30+ That Make or Break Your Tests

The biggest loss you take is by not testing. The second biggest loss is not investing time in proper QA of your proposed tests. Quality Assurance happens in multiple layers, in different ways. This checklist is for the hands-on optimizers who like to investigate everything, even the edge cases.

Experts Involved: Tasin Reza, Matt Beischel, Dave Gowans
Ebook
Quick Guide to Low Traffic Testing: Is It Possible? How to Do It!

Do you think you need thousands of site visitors to benefit from A/B testing? While having a decent traffic volume is ideal, Jonny Longden talks about low traffic testing, the parameters of executing these tests, and understanding what's involved.

Experts Involved: Jonny Longden
Template
Effective B2B Research, Made Simple: Do It Everyday

Let's turn your conversations, LinkedIn insights, and qualitative data into effective & simple customer research. We've teamed up with the product expert Olena Bomko to bring you a Notion document based off of her best-selling template pack on Gumroad.

Experts Involved: Olena Bomko
Ebook
[APP RESOURCE] Convert’s Advanced A/B Testing Features

Explore the advanced features of Convert Experiences that have made it the preferred tool of CRO agencies and curious developers for over 15 years. Compiled by our CTO.

Experts Involved: Claudiu Rogoveanu
Tool
Best-Loved Hypothesis Generator: Considers Ethical Impact

Ranked #1 on Google for 2 years straight, this hypothesis generator takes into account the ethical implications of A/B tests you may be looking to run. Links to additional resources & calculators.

Experts Involved: Trina Moitra, Carmen Apostu
Ebook
[APP RESOURCE] How Convert Solved the Flicker Effect: Behind the (Tech) Scenes

As little as one second of delay in loading your variant changes can cause flashing of the original content, tanking conversion rates. Flickering has been around for years. Not on Convert Experiences! We fixed this issue early on. Here is how.

Experts Involved: Dennis van der Heijden, Claudiu Rogoveanu
Learning Panel
What Do You Need To Do Well To Ace Experimentation?

Testing programs don’t falter because of lack of fancy tooling. Or for not having that MAB feature everyone is gushing about! Optimization programs fail the most because of lack of rigour. Boring … but true. Rigour expresses itself in multiple ways. Haley goes over the principles she’s used in her processes to grow her agency Chirpy into a beloved name in experimentation.

Experts Involved: Haley Carpenter
Learning Panel
More Testing For Your Traffic & Budget. 13 Tips From the Real Experts

Don’t have endless resources? No problem. Make the most of your fledgling or even developed but bootstrapped experimentation program by using automations, the assistance your vendor can provide (IF you know what to ask for), and of course … some mental models that help you see where big wins may be hiding.

Experts Involved: Jeremy Epperson, Deborah O’Malley, Shawn David, and Sophie Buonassisi
Learning Panel
How Do You Layer Qualitative & Quantitative Signals?

Triangulation. The word gets thrown around a lot. But how do you do it? How do you translate quantitative numbers and qualitative VoC data into signals that can be layered to reveal patterns worth A/B testing for greater leverage? We cover it in this learning panel.

Experts Involved: Simon Girardin, Deborah O’Malley, Andra Baragan, Ellie Hughes.
Learning Panel
How To Go From Hypothesis To Treatment? Step-by-Step Workshop

Between your hypothesis and what goes live as an A/B test, there is a black box we like to call the Messy Middle of Optimization. How to navigate this? Use execution frameworks. We go over several in this workshop that’s close to two hours of aha moments.

Experts Involved: Steph Le Prevost, Gabriela Florea, Dave Gowans, Will Laurenson, Marc Uitterhoeve, Deborah O’Malley
Learning Panel
CRO Case Studies: How To Do Them Well & Without Backlash?

Case studies shouldn’t promote unrealistic uplifts. But … they aren’t meant to be censored either. Case studies are an amazing way to show and learn. And there is room to use them as a legitimate acquisition tool. How do you do all this and avoid the wrath of the purists? Let’s discuss.

Experts Involved: Simon Girardin, Claire More, Deborah O’Malley, Carlos Trujillo.
Learning Panel
Checkout Optimization In The Wild: 42 Minutes With Millions Of Data Points

Zuko has a massive database of form and checkout sessions. And Andra Baragan has run hundreds (if not thousands) of Ecom tests. Between them they have learnings from millions of data points. Alun Lucas and Andra don’t hold back in this panel.

Experts Involved: Andra Baragan, Alun Lucas

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