How Much Does an A/B Testing Tool Cost? A Pricing Guide for 46 Tools on the Market

Update: This guide includes the latest available pricing information as of July 2024.

Done with clicking through demo requests and contact forms to get to actual A/B testing tool prices?

Transparent pricing in this industry is frustratingly hard to come by. That’s why we’ve compiled this guide to help navigate the often opaque world of A/B testing tool pricing. While we couldn’t obtain pricing for every tool, we’ve provided as much information as possible to give you a head start. Use this guide to create your own comparison sheet, or download our handy A/B testing tool comparison sheet that includes popular A/B testing tools alongside Convert Experiences.

Here’s what is included for each tool:

• A brief description of the main features
• Available pricing plans (public information where possible, and estimates based on insider knowledge where pricing isn’t public)
• The testing tool’s positions in G2 and TrustRadius
• Where it falls in the Open Source or Commercial categories
• Price per 100,000 visitors (if we found it!)

Let’s dive in…

ABlyft

ABlyft is an A/B testing platform that supports web, mobile app, and product experimentation. Built by experienced testing engineers and managers, it has a strong focus on developers.

Pricing: Custom pricing, after a free trial.

G2 Rating: 4.5/5 from 1 review

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Absmartly

ABsmartly features unlimited experimentation capabilities, powerful data analysis, and real-time reporting.

Pricing: They have no pricing tiers or packages; you have to get in touch with their team to discuss costs.

G2 Rating: 4.6/5 from 13 reviews

TrustRadius Rating: 8.1/10 from 3 reviews

Category: CommercialCost per 100,000 visitors: N/A

AB Tasty

AB Tasty is a fast-growing provider of AI-powered experimentation, personalization and feature management solutions that helps businesses drive revenue.

Pricing: You find out when you submit a form.

G2 Rating: 4.5/5 from 204 reviews

TrustRadius Rating: 7.9/10 from 92 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

abba

abba is a simple A/B testing framework that is self-hosted and uses a Javascript API. It supports multivariate testing and enables you to filter test results by date and browser.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Adobe Target

Adobe Target offers A/B and multivariate testing capabilities, along with omnichannel personalization, all enhanced by AI-driven automation.

Pricing: Available only on request

G2 Rating: 4/5 from 64 reviews

TrustRadius Rating: 7.5/10 from 164 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Amplitude

Amplitude is a digital analytics platform that’s built for product innovation and experimentation. Feature management, web experimentation, and feature experimentation are available.

Pricing: Starts free and then it’s $61/mo. But you can only run A/B tests and MVTs on the growth plan which requires you to contact sales for pricing.

G2 Rating: 4/5 from 12 reviews

TrustRadius Rating: None

Category: Commercial

Cost per 100,000 visitors: N/A

Apptimize

Apptimize is a CRO testing tool that started with just mobile app testing but has rapidly expanded to websites and mobile web.

Pricing: Standard feature flags are free, all other plans are gated.

G2 Rating: 4.1/5 from 17 reviews

TrustRadius Rating: None

Category: Commercial

Cost per 100,000 visitors: N/A

Conductrics

Conductrics is a platform that helps improve digital experiences. It combines A/B testing, machine learning, and surveys to understand how customers behave and what they think.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Convert Experiences

Convert offers a balanced testing platform at a great price. Our pricing plans are uniform and transparent, starting at $199 per month (billed annually) or $399 per month (billed monthly). It provides everything you need to test your website stress-free (and it’s free to try for 15 days!)

Pricing: The Entry plan is $199/mo (billed annually) or $399/mo (billed monthly) for 100k tested users a month. The Specialist plan is $599/mo (billed annually) or $999/mo (billed monthly) for 400k tested users a month. The Pro plan is $1,019/mo (billed annually) or $1,699/mo (billed monthly) for 700k tested users a month.

G2 Rating: 4.7/5 from 61 reviews

TrustRadius Rating: 9.5/10 from 20 reviews

Category: Commercial

Cost per 100,000 visitors: $199/mo (billed annually) or $399/mo (billed monthly)

CrazyEgg

Crazy Egg is a website optimization tool that provides heatmaps, session recordings, A/B testing features, and more, to help businesses understand user behavior, identify areas for improvement, and enhance conversion rates.

Pricing: Starts at $99 per month for the Plus plan. The Pro plan is $249 per month, and Enterprise is $499 per month

G2 Rating: 4.1/5 from 111 reviews

TrustRadius Rating: 8.1/10 from 126 reviews

Category: Commercial

Cost per 100,000 visitors: $66 per month on the Plus plan, $49.80 per month on the Pro plan, and $49.9 per month on the Enterprise plan.

Dynamic Yield by Mastercard

Dynamic Yield is a platform that offers A/B testing, AI-powered personalization and behavioral messaging to deliver customized customer experiences across multiple digital channels.

Pricing: Available only on request

G2 Rating: 4.5/5 from 146 reviews

TrustRadius Rating: 9/10 from 120 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Eppo

Eppo is an experimentation and feature management platform that makes advanced A/B testing accessible.

Pricing: Their website does not provide information on pricing.

G2 Rating: 4.8/5 from 36 reviews

TrustRadius Rating: N/A

Category: CommercialCost per 100,000 visitors: N/A

Evolv AI

Evolv (formerly Sentient Ascend) is an optimization platform that uses AI to optimize e-commerce experiences by analyzing designs and audience behavior.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

FigPii

FigPii offers an all in one optimization platform that handles A/B testing, heatmaps, video recording and polls.

Pricing: Starts with a free tester plan that offers only 15k tested visitors per month. Paid plans start at $149.99 per month for 30k tested visitors each month for the Small package. The Medium package costs $299.99/mo for 60k tested visitors each month and the Large plan offers 100k tested visitors each month at $449.99/mo.

G2 Rating: 5/5 from 3 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $449.99/month

Frosmo

Frosmo is a personalization platform that enhances online customer experiences. It also offers some A/B testing capabilities, including manual tests for content variations and an automated multi-armed bandit feature.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: 7/10 from 2 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

GrowthBook

GrowthBook is an engineering and product management team’s tool for feature flagging and A/B testing that supports web, mobile, and server-side applications.

Pricing: The free starter plan comes with unlimited experiments. After that, it’s $20/user/mo.

G2 Rating: 4.4/5 from 13 reviews

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: N/A

Intellimize

Intellimize is a website optimization and CRO tool that combines A/B testing and rules-based personalization to enhance marketing campaigns.

Pricing: Available only on request

G2 Rating: 4.9/5 from 39 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Intelligems

Intelligems enables merchants to conduct A/B tests on their online stores to optimize pricing, content, and campaigns for improved profitability.

Pricing: Content Testing is $99/month (or $74/month billed annually) for 0-2,500 orders a month, Profit Optimization is $499/month (or $374/month billed annually) for 0-2,500 orders a month, Intelligems Blue is $999/month (or $749/month billed annually) for 0-2,500 orders a month. The more monthly orders you have, the more you have to pay.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Kameleoon

Kameleoon is an AI driven platform for personalization, experimentation and feature management.

Pricing: Pricing is gated.

G2 Rating: 4.7/5 from 55 reviews

TrustRadius Rating: 8.3/10 from 88 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

LaunchDarkly

LaunchDarkly is one of the popular options among software developers, DevOps teams, and product managers. It’ll help de-risk releases, deliver targeted experiences, experiment with product features, and optimize apps.

Pricing: Feature experimentation starts at $12/user/mo for 1 monthly service connection or 1K monthly contexts.

G2 Rating: 4.6/5 from 197 reviews

TrustRadius Rating: 9/10 from 54 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Maxymizely

Maxymizely is a CRO tool that offers A/B and multivariate testing alongside user behavior analytics.

Pricing: Starts at $19 with 10k monthly active users for the Starter package. Basic plan offers 50k monthly active users at $39 while the Standard package offers 250k monthly active users for $149. The Maximal plan offers 1M monthly active users for $399.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $59.60 (estimated) on Standard and $39.9 (estimated) on Maximal.

Mida

Mida is a user-friendly A/B testing tool that enables users to create and deploy experiments through intuitive visual & code editors

Pricing: Free for up to 50,000 tested users per month. The Growth plan is $149/mo (billed annually) or $249/mo (billed monthly) for 100,000 tested users per month (then $149 for every additional 100,000 MTU)

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $ 149 / month billed annually

Monetate

Monetate is an ecom personalization platform that personalizes user experiences, through personalized search, product discovery, A/B/n testing, feature experimentation, automated personalisation, and more.

Pricing: Available only on request

G2 Rating: 4.1/5 from 97 reviews

TrustRadius Rating: 6.7/10 from 186 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Nelio A/B Testing

Nelio A/B testing is a testing tool built specifically for WordPress websites.

Pricing: Starts at $38.17 per month for 5k users for the Basic plan with unlimited tests and heatmaps. The Professional Plan is $116.50 per month for 50k users while the Enterprise plan is $351.45 per month for 200k users.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $175.73 (estimated)

Omniconvert

Omniconvert Explore is a CRO software that handles A/B testing, personalizations and more.

Pricing: Platform pricing starts from $390 per month for 50k visitors or $273 a month billed annually. Pricing for the Enterprise plan is gated.

G2 Rating: 4.5/5 from 101 reviews

TrustRadius Rating: 8/10 from 5 reviews

Category: Commercial

Cost per 100,000 visitors: $650 per month on the Platform plan

OpenText Optimost

OpenText Optimost is a web optimization tool for A/B/N and multivariate testing.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: 7/10 from 6 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Optimizely

Optimizely is an experimentation platform that empowers companies to deliver better experiences to customers.

Pricing: Optimizely only offers annual contracts. Pre-acquisition, a Web Business plan that covered 10M impressions cost $63.7k. A Web Enterprise plan for 10M impressions cost $113.1k.

G2 Rating: 4.2/ 5 from 344 reviews

TrustRadius Rating: 8.7/10 from 519 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Obviyo

Obviyo enables users to create and manage experiments that test different variations of product features, user interfaces, and messaging to determine the most effective options.

Pricing: They offer a free Starter plan. Personalize is $595 per month and Enterprise is $1495 per month.

G2 Rating: N/A

TrustRadius Rating: 10/10 out of 6 reviews

Category: Commercial

Cost per 100,000 visitors: $49.80 per month on the Personalize plan and $74.75 per month on Enterprise.

Personyze

Personyze is a CRO platform for testing any user personalization deployed on your website. It offers A/B testing, behavioral targeting, and more.

Pricing: Starts with a free plan that has only 5k pageviews. Paid plans start at $250/mo for 100k monthly pageviews, $250/mo for 100k monthly pageviews, $450/mo for 1M pageviews and $1450/mo for 10M pageviews. You get a month free when billed annually.

G2 Rating: 4.8 stars out of 5 from 3 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $250 with Lite, $45 with Power, $14.50 with Enterprise

Plerdy

Plerdy is a conversion rate optimization tool, but they offer complimentary A/B testing.

Pricing: Startup plans start at $21 / month billed yearly or $32 / month billed monthly.

G2 Rating: 4.7 stars out of 5 from 287 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: Included in the Startup plan.

Posthog

Posthog is a product analytics platform with A/B testing, multivariate testing, and targeting capabilities. They also offer web & product analytics, feature flags, session replays, and surveys.

Pricing: Free for the first 1 million requests very month.

G2 Rating: 4.4/5 from 535 reviews

TrustRadius Rating: N/A

Category: CommericalCost per 100,000 visitors: Free

PROCTOR

Proctor is a free A/B testing software written in Java that was created by the job listings and employment platform, Indeed.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

SearchPilot

A unique entry on this list, SearchPilot is a server-side testing platform for SEO. It splits pages rather than users, applying rule-based changes to groups of pages across large sections of a website.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Sitespect

Sitespect is an A/B testing and optimization software for testing ideas, gathering insights and personalizing users’ experience.

Pricing: Available only on request

G2 Rating: 4.3 stars out of 5 from 56 reviews

TrustRadius Rating: 8 stars out 10 from 20 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

SIXPACK

Sixpack is an A/B testing tool written in several languages: Java, Javascript, PERL, Python, PHP, Ruby, iOS and Go. It was created by the event ticket platform, Seatgeek.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Split Hero

Split Hero is an A/B testing tool dedicated to experimentation on WordPress websites.

Pricing: Starts at $29/mo for unlimited sites, pageviews and visitors but only 1 active campaign, $49/mo for unlimited sites, visitors and pageviews with 3 active campaigns and $99/mo for unlimited sites, visitors, pageviews with 10 active campaigns.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $27

SplitMetrics Optimize

SplitMetrics is an app validation, A/B testing, and app store optimization (ASO) platform. Their product Optimize is a mobile app testing tool for iOS and Android.

Pricing: Gated pricing

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Statsig

Statsig is a feature management and experimentation platform for engineering and product teams. It enables teams to run A/B tests on any platform, in any part of the product.

Pricing: Starts free with A/B experiments included, then it’s $150/mo on the pro plan.

G2 rating: 4.7/5 from 48 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Symplify (formerly SiteGainer)

Symplify is an engagement ecosystem that enables businesses to interpret customer behavior signals and build omni-channel communication strategies to drive brand loyalty. It also offers A/B and multivariate testing, heatmaps, surveys, popups and personalizations to improve customer experience.

Pricing: This is based on the number of tested visitors and account users. Pricing is only available on request.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Taplytics

Taplytics is a full-stack A/B testing solution for product, engineering, and marketing teams.

Pricing: The Pro plan starts at $500 per month with unlimited A/B testing, feature flags, user seats and domains. Enterprise and Custom plans have gated pricing.

G2 Rating: 4.4 stars out of 5 from 14 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Variant

Variant is an instrumentation-first platform designed for the creation and management of A/B tests and feature flags at scale. It simplifies the process of instrumenting code paths as experiments or feature flags with just a few lines of code.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Varify

Varify provides code-free A/B testing and personalization through its visual editor.

Pricing: €99 per month for unlimited traffic & experiments

G2 Rating: 4.9/5 from 3 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: €99 per month

VWO

VWO helps businesses improve their customer experience and increase sales through behavior analysis, experimentation and personalization.

Pricing: VWO Testing – Web: The Starter plan is free, up to 50k monthly tracked users. Growth starts from $219 for 10k visitors. Pro starts from $527 for 10k visitors. Enterprise starts from $1173 for 10k visitors. Experiments with mobile apps, personalization, server side, insights, and web rollouts all require you to pay extra.

G2 Rating: 4.3 stars out of 5 from 630 reviews

TrustRadius Rating: 8.8 stars out of 10 from 195 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

WebEngage

WebEngage is a marketing automation tool with some A/B testing capabilities over web, mobile, email and more!

Pricing: N/A

G2 Rating: 4.5 stars out of 5 from 575 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Webtrends Optimize

Webtrends Optimize is an enterprise-grade experimentation platform designed to enhance online conversions through a suite of website optimization tools.

Pricing: They have gated pricing plans.

G2 Rating: 4.9 stars out of 5 from 163 reviews

TrustRadius Rating: 9.7 stars out of 10 from 28 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Zoho PageSense

Zoho PageSense is an optimization platform where you can measure website metrics, understand user behavior and provide them with a personalized experience.

Pricing: Only the Optimize plan includes A/B testing. Starts at €49/mo for 10k monthly visitors billed monthly, or  €30/mo billed annually (without tax).

G2 Rating: 4.1 stars out of 5 from 45 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: €329 billed monthly, or €198/month/ billed annually

While Pricing Is an Important Factor…

… consider the must-have features you need in an A/B testing tool. Your A/B test tool comparison should include features like flicker-free capabilities, great support, easy setup, among others. These factors, in addition to price, should simplify the process of selecting a testing tool.

Speaking of A/B testing tools with the right balance of features and prices, have you tried Convert Experiences yet? It’s free to try out for 15 days, no credit card required!